El Mito De Pigmalión À La Japonaise: Un Estudio De Chijin No Ai De Tanizaki Junichirô A Través De La Intertextualidad Y De La Psicología Cognitiva

Abstract

ABSTRACT: This paper aims to analyze synergic relations among intertextual practices and different cognitive psychology theories applied to literary studies in order to explore a specific case of classical myth Pygmalion’s use: Tanizaki Junichirô’s Chijin no Ai. Starting from George Bernard Shaw’s Pygmalion and through the concepts of transtextuality, intertextuality and interfigurality, among others, as well as cognitive stylistics’ theories such as the metaphor, the schema and the integration theories, we show how the myth’s demythification is executed and a new ideological and literary reading of the myth in the sociocultural context of 1920’s Japan is developed. Finally, we enunciate the changing elements in the film adaptation of Tanizaki’s novel 40 years later in Japan.