Alfabetizar en los medios de comunicación: más allá del desarrollo de competencias

Abstract

This article aims to propose a theoretical reflection on the need to address media literacy in the school context. We base our opinion on the basic assumption that the media, as well as being agents of socialization, also educate in parallel to school. First, in order to set a context it analyzes media within the corporate production of culture and democratic society. From this, it develops a conceptual review of media education, literacy and media competence to end with the proposal on media education as a point of intersection between the world of knowledge, culture and citizenship.