Fonseca, Journal of Communication

Journal out of circulation

No. 22 (2021): Innovation in strategic communication

View No. 22 (2021): Innovation in strategic communication

Published: 06/01/2021

DOI: https://doi.org/10.14201/fjc202122

Presentación del monográfico

Innovation in strategic communication

Verónica Altamirano, Rosario Puertas-Hidalgo, Jenny Yaguache Quichimbo

Monographic

Trends and impact of artificial intelligence in communication: cobotisation, gig economy, co-creation and governance

Miguel Túñez López
Positioning in digital environments: Netflix and the interaction with the stakeholders

María Jesús Fernández Torres, Eduardo Villena Alarcón
Transmedia storytelling and political proximity in the electoral campaign of Jorge Yunda Machado, Mayor of Quito 2019

María José Enríquez Cruz, Juan Sebastián Gómez Navas
Online CSR communication on environmental responsibility. The case of fast fashion and slow fashion companies

Laura García-Huguet
The Impact of Influencers on the Promotional Strategies of the Gastronomic Sectors in Medellín

Sandra Milena Amaya Henao, Germán Augusto Silva Cortés, Yanyn Aurora Rincón Quintero
Analysis of the impact of social networks on Spanish digital native cyber-media web traffic

David Parra Valcarce, Charo Onieva Mallero
Science for All: Guides to Overcome the Challenges of Science Communication in Cases of Health Communication

Denisse Helena Vásquez-Guevara

Articles

Travel journalism in the digital age: How audiences in Spain and Russia seek out information

Mariia Lekant
We are what we hear: metaphors in contemporary Spanish and English commercial hits

María Dolores Camacho Díaz, María Carmen Fonseca Mora
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Music creation in the film process. A critical approach

José Ángel Lázaro López
Approaching the discourse of hospitality and solidarity regarding the rescue of the ship Aquarius in a sample of the Spanish press

María Martínez Lirola
On a Tendency of Female Desire in Mainstream Cinema. The Re-construction of Identity in the Audiovisual Diptych Gravity (2013) and The Wind (1928)

Laura Antón Sánchez
Creativity in Z generation according to its social media activity

Óscar Díaz Chica, Diana Santos Fernández, Mónica Matellanes Lazo
Spanish nutritionists on social networks: analysis of the messages with the highest engagement on Twitter, Facebook and Instagram

Flora Marín Murillo, José Ignacio Armentia Vizuete, María del Mar Rodríguez González, Iñigo Marauri Castillo

Book reviews

Reviewing the Cinema of Icíar Bollaín

Fernando González García