Noam Lupu. Party brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America New York: Cambridge University Press, 2016. 247 páginas

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Baker, Andy, Barry Ames, Anand Sokhey, & Lúcio R. Renno. “The Dynamics of Partisan Identification When Party Brands Change: The Case of the Workers Party in Brazil”. The Journal of Politics, Vol. 78, Nº 1, 2015, pp. 197-213.

Lupu, Noam & Susan Stokes (2010). “The Social Bases of Political Parties in Argentina, 1912-2003”. Latin American Research Review, Nº 44, 2010, pp. 58-87.
De Oliveira, R. A. (2019). Noam Lupu. Party brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America New York: Cambridge University Press, 2016. 247 páginas. Revista Latinoamericana De Opinión Pública, 8(2), 239–251. https://doi.org/10.14201/rlop.22360

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