Artificial Intelligence for Digital Marketing Strategies (AI4DMS): An Explanatory PLS-SEM Study of Higher Education

Juan Mejía-Trejo

doi:10.14201/adcaij.33354

Artificial Intelligence for Digital Marketing Strategies (AI4DMS): An Explanatory PLS-SEM Study of Higher Education

Juan Mejía-Trejo

Centro Universitario de Ciencias Económico-Administrativas (CUCEA) Universidad de Guadalajara, México https://orcid.org/0000-0003-0558-1943 jmejia[at]cucea.udg.mx

https://doi.org/10.14201/adcaij.33354

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How to Cite

Mejía-Trejo, J. (2026). Artificial Intelligence for Digital Marketing Strategies (AI4DMS): An Explanatory PLS-SEM Study of Higher Education. ADCAIJ: Advances in Distributed Computing and Artificial Intelligence Journal, 15, e33354. https://doi.org/10.14201/adcaij.33354

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Editorial dates

Submitted:

29-05-2025

Acceptance:

04-06-2026

Published:

20-07-2026

Issue

Vol. 15 (2026)

Section

Articles

Keywords

artificial intelligence
digital marketing
marketing strategies
AI capabilities

Supporting agencies

This research didn't have any funding

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