Genre Analysis in the Translation Studies Paradigm Today
Abstract Genre represents a form of social interaction between writers/translators and readers/target text receivers, as readers, when exposed to a text belonging to a particular genre, anticipate a specific textual structure (cf. Muka?ovský’s apperception frame or Swales’ genre knowledge). Genre is also seen as a dynamic category which may result in hybrid, mixed or embedded forms as well as altogether new ones. Despite the fact that genre analysis has enjoyed immense popularity within the last two decades across Europe, it has been overshadowed by functional stylistics, rooted in the structuralist notion of function, in the Czechoslovak stylistic tradition. The aim of this paper is thus threefold: 1) to map the development of the Czechoslovak stylistic tradition in contrast to the western tradition and comprehensively delimit terms such as genre, register and functional style; 2) to discuss the role of genre theory in the translation studies paradigm today; 3) to propose the implementation of genre analysis as a part of translation strategy since genre-consciousness or knowledge can be a powerful facilitator of the translation process.
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Biber, Douglas and Susan Conrad. 2009. Register, Genre, and Style. Cambridge and New York: Cambridge University Press. https://doi.org/10.1017/CBO9780511814358
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Clerehan, Rosemary and Rachelle Buchbinder. 2006. «Webmediated genres - A Challenge to Traditional Genre Theory. Toward a More Valid Account of Functional Text Quality: The Case of the Patient Information Leaglet». Text & Talk 26(1): 39-68. https://doi.org/10.1515/TEXT.2006.003
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Crystal, David and Derek Davy. 1969. Investigating English Style. London: Longman.
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Delaere, Isabelle, G. Gert de Sutter and Koen Plevoets. 2012. «Is translated language more standardized than non-translated language? Using profile-based correspondence analysis for measuring linguistic distances between language varieties». Target, 24 (2): 203-224. https://doi.org/10.1075/target.24.2.01del
Durst-Andersern, Per. 2011. Linguistic Supertypes. A Cognitive-Semiotic Theory of Human Communication. Berlin/New York: Walter de Gruyter. https://doi.org/10.1515/9783110253153
Fairclough, Norman. 1993. Discourse and Social Change. Cambridge: Polity Press.
Fairclough, Norman. 2003. Analysing Discourse. Textual Analysis for Social Research. London: Routledge. https://doi.org/10.4324/9780203697078
Fairclough, Norman. 2006. «Genres in Political Discourse». In Encyclopedia of Language and Linguistics. 2nd edition, vol. 5, ed. by Karl Brown, Oxford: Elsevier, 32-38. https://doi.org/10.1016/B0-08-044854-2/00719-7
Fawcet, Peter. 1997. Translation and Language: Linguistic Approaches Explained. Manchester: St Jerome.
Feren?ík, Milan. 2004. A Survey of English Stylistics. Prešov: Prešovská univerzita v Prešove.
Ferguson, Charles. 1983. «Sports Announcer Talk: Syntactic Aspects of Register Variation». In Language in Society, 1959-1994, ed. by Thom Huebner, Oxford: Oxford University Press, 153-72. https://doi.org/10.1017/S0047404500009787
Fowler, Roger. 1986. Linguistic Criticism. Oxford: Oxford University Press.
Frow, John. 2006. Genre. London: Taylor and Francis.
Garzone, Giuliana. 2007. «Genres, multimodality and the world-wide web: Theoretical issues». In Multimodality in corporate communication. Web genres and discursive identity, ed. by Giuliana Garzone, Paola Catenaccio, and Gina Poncini. Milan: Franco Angeli, 15-30.
Garzone, Giuliana and Cornelie Illie. 2014. «Genres and Genre Theory in Transition: An Introduction». In Genres and Genre Theory in Transition: Specialized Discourses across Media and Modes, ed. By Giuliana Garzone and Cornelie Illie. Boca Raton: BrownWalker Press, 7-15.
Garzone, Giuliana Elena. 2015. «Genre Analysis». In International Encyclopedia of Language and Social Interaction, ed. by Karen Tracy, Cornelia Ilie, and Todd Sandel Malden. MA: Wiley-Blackwell, 1-17.
Gregory, Michael and Susanne Carroll. 1978. Language and Situation: Language Varieties and Their Social Contexts. London, Henley and Boston: Routledge & Kegan Paul.
Gvoždia, Vít. 2014. Základy sémiotika 1. Olomouc: Univerzita Palackého v Olomouci.
Halliday, Michael A. K. 1964. «The Users and Uses of Language». In Readings in the Sociology of Language, ed. by Joshua A. Fishman. Hague/Paris: Mouton, 139-169. https://doi.org/10.1515/9783110805376.139
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