Main Article Content

Ondrej Molnár
Palacky University Olomouc
Czechia
Biography
Vol. 5 No. 2 (2019), Articles, pages 37-62
DOI: https://doi.org/10.14201/clina2019523764
Accepted: Dec 18, 2019
How to Cite

Abstract

Genre represents a form of social interaction between writers/translators and readers/target text receivers, as readers, when exposed to a text belonging to a particular genre, anticipate a specific textual structure (cf. Muka?ovský’s apperception frame or Swales’ genre knowledge). Genre is also seen as a dynamic category which may result in hybrid, mixed or embedded forms as well as altogether new ones. Despite the fact that genre analysis has enjoyed immense popularity within the last two decades across Europe, it has been overshadowed by functional stylistics, rooted in the structuralist notion of function, in the Czechoslovak stylistic tradition. The aim of this paper is thus threefold: 1) to map the development of the Czechoslovak stylistic tradition in contrast to the western tradition and comprehensively delimit terms such as genre, register and functional style; 2) to discuss the role of genre theory in the translation studies paradigm today; 3) to propose the implementation of genre analysis as a part of translation strategy since genre-consciousness or knowledge can be a powerful facilitator of the translation process.

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