Fonseca, Journal of Communication

Journal out of circulation

No. 20 (2020): Nuevas tendencias en la comunicación organizacional

View No. 20 (2020): Nuevas tendencias en la comunicación organizacional

Published: 05/29/2020

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Index

Table of Contents

1-2/3-4
- PDF (Spanish)

Presentación del monográfico

New Trends in Organizational Communication

7-11

Rosario Puertas Hidalgo, Jenny Yaguache Quichimbo, Verónica Altamirano

Monographic

The Challenge of Regulating a Non-Professionalized Profile: Fashion Microinstagramers

15-34

Ángela Agulleiro Prats, Susana Miquel-Segarra, Irene García Medina, Zahaira Fabiola González Romo
Habits of Use and Consumption of the Audience of Museums. The Communicative Crossroads Revealed

35-53

Félix Ortega Mohedano, Inma García Martín, María Esther Pérez Peláez
Organizational Communication and Digital Reputation in Private Organizations and the Third Ssector of Mexico and Spain

55-70

Herlinda Ortiz Rodríguez
Responsive Graphic Marks in the Digital Strategy of the Corporate Visual Identity

71-90

Fernando Suárez-Carballo, Juan-Ramón Martín-Sanromán, Fernando Galindo-Rubio
Relevance of Brand Management within Advertising, Advertising and Corporate Communication, and Marketing Degrees in the Spanish University

91-124

Santiago Mayorga Escalada
Internal Communication, Organizational Culture and Health Promotion: The View of the Peruvians Health Promoters

125-142

Andrea Pezo-Ávila, Jorge Lucas Vargas-Sardón, Eliana Gallardo-Echenique
The Expert Guide as a Communication and Disclosure Tool scientific: Management and Design at the University of Navarra

143-159

Aida María De Vicente Domínguez, Javier Sierra Sánchez

Articles

Rumberas and Ficheras Cinema: Two Alternative Sides of the Same Coin

163-180

Silvana Flores
Advertising Seduction in Mad Men

181-200

Begoña Gutiérrez-Martínez
La podcastfera española como comunidad de aprendizaje no formal. Competencias y estrategias educomunicativas desarrolladas por los podcasters independientes

201-220

David García-Marín
Music and Idealization of the Ccountryside in Marqués de Villa-Alcázar (1885-1967) and Jesús García Leoz (1904-1953) Documentary Films

221-235

Albano García Sánchez
Romantic Cinema of Hollywood in the First Decade of the 21st Century: Analysis from the Gender Perspective

237-253

Beatriz Morales Romo, Noelia Morales Romo
Burgos in the NO-DO: From Capital of the Crusade to Industrial City

255-273

Clara Sanz-Hernando

Book reviews

Branded Content: Theoretical and Practical Keys for Application in Persuasive Communication

277-279

Pablo Vizcaíno-Alcantud
Between the Text and the Show: Round Trip Migrations

281-284

Manuel Herrería Bolado
Narrate to Exist and Resist

285-287

Almudena Barrientos Báez, David Caldevilla Domínguez