Organizational Communication and Digital Reputation in Private Organizations and the Third Ssector of Mexico and Spain
Abstract
Corporate reputation is a fundamental intangible resource for any type of organization to establish bonds of trust with their audiences. Its management must be distributed into different spaces, with strategies and communication tools according to the audiences’ requirements. Due to the emergence of internet, online reputation has appeared as an important space for corporate reputation management, introducing new challenges to the organizations in their digital communication. For this reason, this research is focused on the evaluation of digital reputation in private and Third Sec-tor organizations from Mexico and Spain on their social network Facebook, with the purpose of comparing which one carries out better organizational communication management among these two sectors and countries. The research was performed using a quantitative content analysis in a 200-organization sample. The main findings were that private and Third Sector organizations from Mexico and Spain present important challenges in their online reputation management on their social network Facebook.
- Referencias
- Cómo citar
- Del mismo autor
- Métricas
Alberto, P. & Troutman, A. C. (2009). Applied behavior analysis for teachers. Upper Saddle River, NJ.
Baglama, B. & Demirok, M. S. (2016). Opinions of mothers of children with autism spectrum disorder towards special education support and services. International Journal of Educational Sciences, 15(1–2), 279–289.
Chang, K. (2017). Applied behavior analysis in autism spectrum disorders in China and Hong Kong. Acta Psychopathologica, 3(5), 1–5.
Falagas, M. E., Pitsouni, E. I., Malietzis, G. A. & Pappas, G. (2008). Comparison of PubMed, Scopus, Web of Science, and Google scholar: strengths and weaknesses. The FASEB Journal, 22(2), 338–342.
Fennell, B. & Dillenburger, K. (2016). Applied behaviour analysis: what do teachers of students with autism spectrum disorder know. International Journal of Educational Research, 75, 1–9.
Foxx, R. M. (2008). Applied behavior analysis treatment of autism: the state of the art. Child and Adolescent Psychiatric Clinics, 17(4), 821–834.
Gokaydin, B., Baglama, B. & Uzunboylu, H. (2017). Language learning of gifted ındividuals: a content analysis study. Profile, 19(1), 109–118.
Greenwald, A., Roose, K. & Williams, L. (2015). Applied behavior analysis and behavioral medicine: history of the relationship and opportunities for renewed collaboration. Behavior and Social Issues, 24, 23–38.
Greer, R. D. (2002). Designing teaching strategies: an applied behavior analysis systems approach. Academic Press.
Gresham, F. M., Gansle, K. A. & Noell, G. H. (1993). Treatment integrity in applied behavior analysis with children. Journal of Applied Behavior Analysis, 26(2), 257–263.
Gulec-Aslan, Y. (2011). The case report: ABA-based education for a toddler at high risk for Autism. International Journal of Early Childhood Special Education, 3(2), 129–147.
Haksiz, M., Baglama, B., Demirok, M. S. & Yikmis, A. (2017). An exploratory study on the views of special education teachers regarding problem behaviors in class in North Cyprus. Ponte, 73(7), 192–207.
Harris, S. L. & Delmolino, L. (2002). Applied behavior analysis: its application in the treatment of autism and related disorders in young children. Infants & Young Children, 14(3), 11–17.
Hastings, R. P. (2003). Behavioral adjustment of siblings of children with autism engaged in applied behavior analysis early intervention programs: the moderating role of social support. Journal of Autism and Developmental Disorders, 33(2), 141–150.
Horner, R. H. & Sugai, G. (2015). School-wide PBIS: an example of applied behavior analysis implemented at a scale of social importance. Behavior Analysis in Practice, 8(1), 80–85.
Karabulut, A. & Yikmis, A. (2010). Zihin engelli bireylere saat soyleme becerisinin ogretiminde eszamanli ipucuyla ogretimin etkililigi. Abant Izzet Baysal Universitesi Egitim Fakultesi Dergisi, 10(2), 103–113.
Mazur, J. E. (2015). Learning and behavior. Psychology Press.
McIntyre, L. L., Gresham, F. M., DiGennaro, F. D. & Reed, D. D. (2007). Treatment integrity of school‐based interventions with children in the journal of applied behavior analysis 1991–2005. Journal of Applied Behavior Analysis, 40(4), 659–672.
McKay, S. L. (2018). English as an international language: what it is and what it means for pedagogy. RELC Journal. Advance online publication. doi:10.1177/0033688217738817
Richards, S. B. (2018). Single subject research: applications in educational settings. Cengage Learning.
Roane, H. S., Fisher, W. W. & Carr, J. E. (2016). Applied behavior analysis as treatment for autism spectrum disorder. The Journal of Pediatrics, 175, 27–32.
Sham, E. & Smith, T. (2014). Publication bias in studies of an applied behavior‐analytic intervention: an initial analysis. Journal of Applied Behavior Analysis, 47(3), 663–678.
Sorakin, Y. & Uzunboylu, H. (2017). Evaluation of content analysis of filial therapy studies. Ponte, 73(6), 334–344.
Tekin-Iftar, E. (2017). Uygulamali davranis analizi. Ankara, Turkey: Vize Yayincilik.
Uzunboylu, H., Uluc, M. & Ozcan, D. (2017). Educational strategies to be acquired by teachers in dealing with attention deficit and hyperactivity disorder students. Ponte, 73(8), 419–431.
Virues-Ortega, J. (2010). Applied behavior analytic intervention for autism in early childhood: meta-analysis, meta-regression and dose–response meta-analysis of multiple outcomes. Clinical Psychology Review, 30(4), 387–399.
Welch, C. D. & Polatajko, H. J. (2016). Applied behavior analysis, autism, and occupational therapy: a search for understanding. American Journal of Occupational Therapy, 70(4), 1–5.
Yildirim, A. & Simsek, H. (2011). Sosyal bilimlerde nitel arastirma yontemleri. Ankara, Turkey: Seckin Yayincilik.