Role of Artificial Intelligence and Machine Learning in E-commerce: a Literature Review

  • Fedorko Richard
    Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia richard.fedorko[at]unipo.sk
  • Kráľ Štefan
    Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia
  • Kráľová Lenka
    Department of Marketing and International Trade, Faculty of Management and Business, University of Prešov in Prešov, Konštantínova 16, 080 01 Prešov, Slovakia