Studia Historica. Historia Medieval

Aaker, D. A., 1992. The value of brand equity. Journal of Business Strategy, Vol. 13(4), pp. 27-32.
Ali, F., Zhou, Y., Hussain, K., Nair, P. K., & Ragavan, N. A., 2016. Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities. Quality Assurance in Education, 24(1), 70-94.
Arquero, J. L., Byrne, M., Flood, B., & Gonzalez, J. M., 2009. Motives, expectations, preparedness and academic performance: A study of students of accounting at a Spanish university. Revista de contabilidad, 12(2), 279-299.
Altbach, P. G., & Knight, J., 2007. The internationalization of higher education: Motivations and realities. Journal of Studies in International Education, Vol. 11(3- 4), pp. 290-305.
Bagozzi, R. P., & Yi, Y., 1988. On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Bernhard, P., 2002. La formación en el uso de la información: Una ventaja en la enseñanza superior, Situación actual. Canales de Documentación, Vol 5, pp. 409-435.
Brown, M. B., & Forsythe, A. B. (1974). Robust tests for the equality of variances. Journal of the American Statistical Association, Vol. 69(346), pp. 364-367.
Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit In: Bollen KA, Long JS, editors. Testing structural equation models. Beverly Hills, CA: Sage, 111-135.
Brunner, J. J., & Uribe, D., 2007. Mercados universitarios: el nuevo escenario de la educación superior. Santiago de Chile: Ediciones Universidad Diego Portales, pp. 318.
Brunzel, D. L., 2007. Universities sell their brands, Journal of Product and Brand Management, Vol. 16 No. 2, pp. 152-3.
Buil, I., Martínez, E., & De Chernatony, L., 2010. Medición del valor de marca desde un enfoque formativo.
Camacho, J., 2008. El valor de la marca: Brand Equity. Datos, Diagnóstico y Tendencias. Nielsen. http://mx.nielsen.com/press.
Carmelo, M., and Calvo, S., 2010. Branding universitario. Marcando la diferencia. Delta Publicaciones, Madrid.
Carmines, E. G., & Zeller, R. A., 1979. Reliability and validity assessment. Vol. 17. Sage publications.
Casanoves, J., 2017. Fundamentos de Branding: claves para construir una marca poderosa. Profit Editorial.
Casanoves, J., & Küster, I., 2017. Evolution of marketing in higher education: Educational brand capital. Esic Market Economics and Business Journal. Vol. 48(1), 69-93.
Cervera, A., Schlesinger, W., Mesta, M., & Sánchez, R., 2012. Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003). Revista Española de Investigación en Marketing ESIC, No. 16(2), pp. 7-29.
Clewes, D., 2003. A student-centred conceptual model of service quality in higher education. Quality in Higher Education, 9(1), 69-85.
Clotfelter, C. T., 2014. Buying the best: Cost escalation in elite higher education. Princeton University Press.
Conejeros, S., Leonor, M., Rojas, H., & Segure, M., 2010. Confianza: un valor necesario y ausente en la educación chilena. Perfiles educativos, Vol. 32 No.129, pp. 30-46.
Cubillo, J., Sánchez, J., & Cervino, J., 2006. International students' decision-making process. International Journal of Educational Management, 20(2), 101-115.
Currás, R., 2007. Comunicación de la responsabilidad social corporativa: imagen e identificación con la empresa como antecedentes del comportamiento del consumidor.
Deem, R., & Brehony, K. J., 2005. Management as ideology: The case of ‘new managerialism’ in higher education. Oxford review of education, Vol. 31(2), pp. 217-235.
Delgado, E. & Munuera, J. L., 2002. Medición del capital de marca con indicadores formativos. Investigación y Markerting, Vol. 759, pp.16-20.
Díaz, J. A., Alonso, A. V., & Mas, M. A., 2002. Evaluación de actitudes y creencias GIS: diferencias entre alumnos y profesores. Revista de Educación, (328), 355-382.
Duran, S., & Parra, M., 2014. Diversidad Cultural para promover el desarrollo de habilidades sociales en educación superior. Cultura educación y sociedad, Vol. 5(1).
Edo, M. T., Puig, V. R., & Zornoza, C. C., 1999. Hacia modelos de calidad de servicio orientados al cliente en las universidades públicas: el caso de la Universitat Jaume I. Investigaciones Europeas de Dirección y Economía de la Empresa, Vol. 5(2), pp. 69-92.
Farquhar, P. H., 1989. Managing brand equity. Marketing research, Vol. 1(3).
Faircloth, J. B., Capella, L. M., & Alford, B. L., 2001. The effect of brand attitude and brand image on brand equity. Journal of Marketing Theory and Practice, pp. 61-75.
Flavián, C., & Lozano, F. J., 2002. Análisis de la relación entre la actitud y el comportamiento orientado al mercado en la Universidad Pública española. XIV Encuentro de Profesores Universitarios de Marketing, pp. 531-546.
Fornell, C., & Larcker, D. F., 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, pp. 382-388.
Foroudi, P., Dinnie, K., Kitchen, P. J., Melewar, T. C., & Foroudi, M. M., 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51(3), 528-550.
Furey, S., Springer, P., & Parsons, C., 2014. Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance, and Million+ universities. Journal of Marketing for Higher Education, 24(1), 99-121.
García, M. D., Domingo, B. G., & Díaz, J. Q., 2006. El perfil del profesor universitario de calidad desde la perspectiva del alumnado. Educación XX1, No. 9(1).
Gómez, M. L., & Gutiérrez, O. D., 2001. Un análisis microeconómico de la demanda de educación superior en España. Estudios de economía aplicada, Vol. 19, pp. 69-86.
Gómez, D. F., & Medina, R. Z., 2010. Diagnóstico de la imagen de marca de las instituciones universitarias en España.
Grijalba, M. A., & López, M. R., 2007. Evolución de la educación universitaria en España: diferentes perspectivas y principales tendencias (1991-2005). Revista de educación, No. 344, pp. 219-221.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L., 2005. Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall. Vol. 7.
Hemsley, J. & Oplatka, I., 2006. Universities in a competitive global marketplace. A systematic review of the literature on higher education Marketing. International Journal of Public Sector Management, Vol. 19, No. 4, pp. 316-338.
Hennig, T., Langer, M. F., & Hansen, U., 2001. Modeling and Managing Student Loyalty An Approach Based on the Concept of Relationship Quality. Journal of Service Research, Vol. 3(4), pp. 331-344.
Keller, K. L., 1993. Conceptualizing, measuring, and managing customer-based Brand equity, Journal of Marketing, Vol. 57, January, pp. 1-22.
Küster, I., 2012. El Docente Universitario desde una perspectiva de mercado: Influencia en el rendimiento del estudiante. Alicante: 3 ciencias, pp. 1-118.
Lovelock, C. H., Staines, G. M., & Dorfsman, I., 1997. Mercadotecnia de servicios. Prentice-Hall Hispanoamericana.
Martínez, A. C., 2010. ¿Cómo es el buen profesor universitario según el alumnado? Revista española de pedagogía, pp. 223-242.
McAlexander, J. H., Koenig, H. F., & Schouten, J. W., 2006. Building relationships of brand community in higher education: a strategic framework for university advancement. International Journal of Educational Advancement, Vol. 6(2), pp. 107-118.
Mircea, M., & Andreescu, A. I., 2011. Using cloud computing in higher education: A strategy to improve agility in the current financial crisis. Communications of the IBIMA, 2011, pp. 1-15.
Mourad, M., Ennew, C., & Kortam, W., 2011. Brand equity in higher education. Marketing Intelligence & Planning, Vol. 29(4), pp. 403-420.
Ng, I. C., & Forbes, J., 2009. Education as service: The understanding of university experience through the service logic. Journal of Marketing for higher Education, 19(1), 38-64.
Nunnally, J. C., & Bernstein, I. H., 1994. Psychometric theory. Third Edition. McGraw- Hill. New York.
Pawswan, A. K., & Ganesh, G., 2009. Higher education institutions: Satisfaction and loyalty among international students. Journal of Marketing for Higher Education, Vol. 19(1), pp. 65-84.
Pérez, F. & Serrano, L., 1998. Capital Humano, Crecimiento Económico y Desarrollo Regional en España (1964-1997). Valencia: Fundación Bancaja.
Pinar, M., Trapp, P., Girard, T., & E. Boyt, T., 2014. University brand equity: an empirical investigation of its dimensions. International Journal of Educational Management, 28(6), 616-634.
Rauschnabel, P. A., Krey, N., Babin, B. J., & Ivens, B. S., 2016. Brand management in higher education: the university brand personality scale. Journal of Business Research, 69(8), 3077-3086.
Retamosa, M., 2018. University Branding: capital de marca universitario desde la perspectiva de sus grupos de interés.
Robinson, A., & Long, G., 1987. Marketing further education: Products or people. Natfhe Journal, 13(3), 42-51.
Rojas, J. I., Vasquez, A. Z., Kara, A. L., & Cerdá, A., 2009. Determinants of student loyalty in higher education: A tested relationship approach in Latin America. Latin American Business Review, 10(1), 21-39.
Santini, F. D., Ladeira, W. J., Sampaio, C. H., & Da Silva, G., 2017. Student satisfaction in higher education: a meta-analytic study. Journal of Marketing for Higher Education, 27(1), 1-18.
Smith. B. E., 2003. An investigation of the market orientation of colleges and universities in the council of Christian colleges and universities. Doctoral dissertation, Capella University. (UMI Microform Service Nº 3129598).
Steiger, J. H., 1990. Structural model evaluation and modification: An interval estimation approach. Multivariate Behavioral Research, 25(2), 173-180.
Sung, M., & Yang, S. U., 2008. Toward the model of university image: The influence of brand personality, external prestige, and reputation. Journal of Public Relations Research, Vol. 20(4), pp. 357-376.
Svenson, G., & Wood, G., 2007. Are university students really customers? When illusion may lead to delusion for all. International Journal of Educational Management, Vol. 21(1), pp. 17-28.
Thorsteinsson, G., Page, T. & Niculescu, A., 2010. Using Virtual Reality for Developing Design Communication. Studies in Informatics and Control, Vol. 19 (1), pp. 93-106
Waterman, A. S., 2014. Service-learning: Applications from the research. Routledge.
Weaver, T., 1976. What is the good of higher education?. Higher Education Review, 8(3), 3.
Webb, D., & Jagun, A., 1997. Customer care, customer satisfaction, value, loyalty and complaining behavior: validation in a UK university setting. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 10.
Williams, R. L., Williams, H. A., & Omar, M., 2013. The Marketing Impact of the Principles of Renaming Within a Higher Education Service Organization, American Marketing Association.
Yoo, B., & Donthu, N., 2001. Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, Vol. 52(1), pp. 1-14.
Yuan, R., Liu, M. J., Luo, J., & Yen, D. A., 2016. Reciprocal transfer of brand identity and image associations arising from higher education brand extensions. Journal of Business Research, 69(8), 3069-3076.