Revista o cruzeiro de 1972: conmemorando el sesquicentenario de la Independencia y exaltando el Brasil moderno

Abstract

This article intends to evaluate the publication of the number 37 of the O Cruzeiro Magazine, dedicated to the celebration of the Independence of Brasil in its sixth centenary. Together with the analysis of the dossiers of the Magazine, its also important to explain the preparations for the event implemented by the Brazilian military government, since 1971. The particularities of the celebrationand the cited number of the Magazine indicate the alliance between the military and the medias, wich wanted to display the marketing of modern Brazil. Thus, the use of exalting advertising strategies in the promotion of peculiar civil values, which had to be shared by the national community, is now consolidated.