Los nuevos códigos de la comunicación emocional utilizados en internet

Abstract

As in the well-known phrase “the medium is the message” in which McLuhan categorically summarizes the importance of the communication’s technology in the formation of civilization, this author considers that all communication, independently of the medium used, must be effective by itself, even if adaptations of this message are required for each respective medium. McLuhan was in the certain in the sense that each medium offers a differentiated message, could be said though, same bottom but different form, and this article tries to reach in both, at the core, being this understood as the emotional aspect of the communication in the CMC, as in its form, analysing the language to transmit it.