Dimensión axiológica de la competencia mediática. Repercusión de las pantallas en el colectivo adolescente de Lugo

Abstract

Exponential increase in the screens number in audiovisual age is a major concern of contemporary citizenship. The content and information transmitted exert a significant influence and impact especially on young even to change their scale of values and therefore their behaviour. Literature review and analysis of information from a pragmatic study conducted in 2003 and repeated in 2011 with adolescents in Lugo, justify the development of competition as a form of media literacy of citizens, especially adolescents. Establishing the information like a base that justifies the slight advance in the media education field, it urges the development to prospective studies focusing on the design of training strategies, using as reference the identified gaps; it can be implemented as a spring to the improvement and autonomous and critical persons’ development.