Investigar en comunicación no verbal: un modelo para el análisis del comportamiento kinésico de líderes políticos y para la determinación de su significación estratégica

Abstract

The present study reports a proposal of a methodology for the analysis of non verbal behaviour of a series of political representatives constantly exposed to the media. The proposal is intended to contribute to the progress of knowledge of kinesic behaviour (gestures, postures and ways) having as a main purpose the evaluation through descriptive analysis, of attitudes and feelings of politicians. It is comprised of a theoretical background where the non verbal communication and the kinesic behaviour definitions are detailed together with their constituent elements, and a methodology where the whole process is explained through content analysis: categorization, sampling, encoding and finally, a proposal of analysis card. with this work one tries to facilitate a methodological useful tool to all those experts been interested in the research of the meaning of the corporal communication of the political leaders transmitted across the media of social communication.