Organizational culture and the innovation and change processes: the relation-ship of human resources and artificial intelligence

  • Alexsandra de Matos Gil
    Facultade Ateneu alexsgil[at]hotmail.com
  • Brenno Anderson Azevedo Rodrigues
    Facultade Ateneu
  • Patricia Maia Cordeiro Dutra
    Facultade Ateneu

Abstract

The objective of this article is to maximize efficiency in the area of Human Resources through Artificial Intelligence and interculturality. The general objective of the research was to verify the perceived advantages in the use of Artificial Intelligence in the Human Resources sector with the benefit of improving intercultural relations. The research method sought the ethnographic anthropological environment based on the study of the hermeneutics of culture and identity with a focus on organizational culture, through bibliographical research, of a qualitative nature. In this study, one can see the change in HR with the arrival of new technologies, their new positions and new roles in organizations. Consolidated the internationalization of the market, people from different cultures are increasingly in negotiations or in the routine of work. Artificial intelligence allows the use of communication resources to facilitate the spread of new cultures and the interaction between people. With the optimization of bureaucratic activities, it is assumed that it is more feasible for HR to invest in human development and intercultural exchanges, aiming at improving the quality of relations at work. Learning, cultural exchanges and new attitudes toward the different, which are fostered within organizations, can go beyond their limits and become behavior that is expressed outside the company and influences the social interpersonal relationships of employees. This possibility would be a resource for the diffusion of a culture of flexibility and acceptance of the different in society.
  • Referencias
  • Cómo citar
  • Del mismo autor
  • Métricas
AMADO, G, FAUCHEUX C. e LAURENT, A. (1994). «Mudança organizacional e realizações culturais». En CHALAT, J, F : O individuo e as organizações: dimensões esquecidas. volume 2. São Paulo: Atlas.

BARTUNEK, J. M. & SEO, M. (2002). Qualitative research can add new meanings to quantitative research. Journal of Organizational Behavior, v. 23, n.2.

CARVALHO, Marilia Gomes de. Antropologia e cultura organizacional. [Consulta: 15 de março de 2018].
Disponible en: http://revistas.utfpr.edu.br/pb/index.php/revedutec-ct/article/viewFile/1025/625.

COSTA, Tatiana Ribeiro da; FISCHER, André Luiz. (2002). E-RH: O Impacto da Tecnologia para a Gestão Competitiva de Recursos Humanos. [Consulta: 10 de março de 2018].
Disponible en: http://www.ead.fea.usp.br/tcc/trabalhos/Artigo_Tatiana%20Costa.pdf.

DA MATTA, R. (1980). «Você sabe com quem está falando?». En Carnavais, malandros e heróis. RJ: Zahar

CRISTINA, A (2015). Pesquisa Qualitativa E O Comportamento Organizacional. [Consulta: 22 de março de 2018].
Disponible en: http://www.rhportal.com.br/artigos-rh/pesquisa-qualitativa-e-o-comportamento-organizacional/.

GEERTZ, C. (2008). Uma descrição densa: por uma teoria interpretativa da cultura. En: A interpreta-ção das culturas. Rio de Janeiro: LTC.

GERVÁS, J. M. A. (2014). Educación Intercultural en el aula de Ciencias Sociales. Editorial Libre de Enseñanza. Madrid.

GIL, A. C. (2008) Métodos e Técnicas de Pesquisa Social. 6ª. ed. São Paulo: Atlas.

MATEO-SIDRÓN, Francisco. (2009). Tecnologia em RH: Necessidade Essencial Para o Século XXI. Rev. Valor Econômico,15:1.

MURILO, R., Inteligência artificial: entre a próxima revolução tecnológica e o fim da
Humanidade. [Consulta: 22 de Março de 2018].
Disponible en: <https://www.nexojornal.com.br/explicado/2017/02/07/ Intelig%C3%AAncia-artificial-entre-a-pr%C3%B3xima-revolu%C3%A7%C3%A3o-tecnol%C3%B3gica-e-o-fim-da-humanidade>.

RICH, E., KNIGHT K. (1.994). Inteligência Artificial. Makron Books, São Paulo, 1994.

SANTOS, Izequias Estevam dos. (2009). Manual de métodos e técnicas de pesquisa científica – 6. ed. Ver., atual. E ampl. – Niterói, RJ: Impetus.

SCHUTZER, D. (1987). Artificial intelligence: an applications-oriented approach. New York: Van Nostrand Reinhold Company.
Gil, A. de M., Rodrigues, B. A. A., & Dutra, P. M. C. (2018). Organizational culture and the innovation and change processes: the relation-ship of human resources and artificial intelligence. Revista Euroamericana De Antropología, (6), 143–153. https://doi.org/10.14201/rea20186143153

Downloads

Download data is not yet available.
+