Creativity in Z generation according to its social media activity
Abstract Generation Z is the generation that uses the most social networks and stays online the longest daily. To analyse creativity in social media users, an exploratory qualitative and quantitative study was carried out. The sample, with 40 university students, carried out two experiments adapted from Guilford's alternative uses test to assess divergent thinking and completed a questionnaire. The results indicate a greater tendency for women to provide details in their solutions to problems. Also, gender seems to influence the ability to generate valid, different, and novel ideas in problem-solving depending on the object used in problem-solving. To some extent the results also suggest that seniority in the use of social media is favourably and moderately associated with elaboration, originality, and flexibility in problem-solving. They also show that fluency correlates favourably with flexibility and originality and negatively with elaboration. On the other hand, some social media activities are moderately and favourably associated with originality (playing online games and acquiring knowledge), elaboration (meeting people and making new friends, participating in competitions and talking about purchases made or planned) and fluency (playing online games).
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Parkin, A.J. & Lawrence, A. (1994). A dissociation in the relation between memory tasks and frontal lobe tests in the normal elderly. Neuropsychologia, 32(12), 1523-1532. doi: 10.1016/0028-3932(94)90124-4
Pastor, S. & Pérez, P. (2001). Estudio de la variación del pensamiento divergente en física según la edad de los alumnos. Enseñanza de las Ciencias, 19(1), 57-66.
Romo, M. (1987). Treinta y cinco años del pensamiento divergente: teoría de la creatividad de Guilford. Estudios de Psicología, 27-28, 175-192
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Torrance, E.P. (1979). The search for satori and creativity. Buffalo, N.Y.: Creative Education Fundation.
Torres, R.M. (2015). Estímulo a la creatividad y emprendimiento joven para la innovación social en un contexto global. Revista de Estudios de Juventud, 109, 127-145. Recuperado de https://rua.ua.es/dspace/bitstream/10045/53448/1/2015_Torres_RevEstJuventud.pdf
Vernon, P.E. (1989). The Nature–Nurture Problem in Creativity. En Glover, J.A., Ronning, R.R. y Reynolds, C.R. (Eds.). Handbook of Creativity (pp. 93–110). New York: Plenum.
Webb, M.E., Little, D.R., Cropper, S.J. & Roze, K. (2017). The contributions of convergent thinking, divergent thinking, and schizotypy to solving insight and non-insight problems. Thinking & Reasoning, 23(3), 235-258. doi: 10.1080/13546783.2017.1295105
Wilson, R.C., Guilford, J.P., Christensen, P.R. & Lewis, D.J. (1954). A factor-analytic study of creative-thinking abilities, 19(4), 297-311. doi: 10.1007/BF02289230
We are social (2019). Digital in 2019 España. Recuperado de https://wearesocial.com/es/digital-2019-espana.
Bauman, Z. (2004). Modernidad líquida. Buenos Aires: Fondo de Cultura Económica.
Belmonte, V.M. & Parodi, A.I. (2017). Creatividad y adolescencia: Diferencias según género, curso y nivel cognitivo. EJIHPE: European Journal of Investigation in Health, Psychology and Education, 7(3), 177-188.
Bunce, D. (2003). Cognitive support at encoding attenuates age differences in recollective experience among adults of lower frontal lobe function. Neuropsychology, 17(3), 353-361. doi: 10.1037/0894-4105.17.3.353
Caldevilla, D. (2010). Las Redes Sociales. Tipología, uso y consumo de las redes 2.0 en la sociedad digital actual. Documentación de las Ciencias de la Información, 33, 45-68.
Campoverde, J. (2018): Estudio sobre el comportamiento y percepciones entre la generación Y y Z. Revista Atlante: Cuadernos de Educación y Desarrollo (marzo 2018). Recuperado de https://www.eumed.net/rev/atlante/2018/03/estudio-generacionyz.html
Cuenca, M. (Coord.) (2006). Aproximación multidisciplinar a los Estudios de Ocio. Documentos de Estudios de Ocio, 31. Bilbao: Universidad de Deusto.
DeYoung, C.G., Flanders, J.L. & Peterson, J.B. (2008). Cognitive abilities involved in insight problem solving: An individual differences model. Creativity Research Journal, 20(3), 278–290. doi: 10.1080/10400410802278719
Díaz, V. (2011). Mitos y realidades de las redes sociales. Prisma Social, 6, 174-198.
Dippo, C. & Kudrowitz, B. (2013). Evaluating the alternative uses test of creativity. Proceedings of the National Conference On Undergraduate Research (NCUR) 2013. Recuperado de http://ncurproceedings.org/ojs/index.php/NCUR2013/article/view/547
García, A., López-de-Ayala-López, M.C. & Catalina, B. (2013). Hábitos de uso en Internet y en las redes sociales de los adolescentes españoles. Comunicar, 41(XXI), 195-204. doi: 10.3916/C41-2013-19
Getzels, J.W. (1975). Creativity: Prospects and Issues. En Taylor, I.A. y Getzels, J.W.(Eds.). Perspective in Creativity (pp. 327-344). Chicago: Aldine.
Guilford, J.P. (1956). The structure of intellect. Psychological Bulletin, 53(4), 267-293. doi: 10.1037/h0040755
Guilford, J.P., Christensen, P.R., Merrifield, P.R. & Wilson, R.C. (1978). Alternate uses: Manual of instructions and interpretation. Orange, CA: Sheridan Psychological Services.
Haapakangas, A., Kankkunen, E., Hongisto, V., Virjonen, P., Oliva, D. & Keskinen, E. (2011). Effects of five speech masking sounds on performance and acoustic satisfaction. Implications for open-plan offices. Acta Acustica united with Acustica, 97(4), 641-655. doi: 10.3813/AAA.918444
Hernández, C. (1999). Manual de Creatividad publicitaria. Madrid: Síntesis.
Hill, W.D., Davies, G., Van de Lagemaat, L.N., Christoforou, A., Marioni, R.E., … Deary, I.J. (2014). Human cognitive ability is influenced by genetic variation in components of postsynaptic signalling complexes assembled by NMDA receptors and MAGUK proteins. Translational psychiatry, 4(e341). doi: 10.1038/tp.2013.114
IAB Spain (2018). Estudio Anual de Redes Sociales 2018. Recuperado de https://iabspain.es/wp-content/uploads/estudio-redes-sociales-2018_vreducida.pdf
iRedes (2015). Presentación de la quinta versión del Mapa iRedes. Recuperado de http://www.iredes.es/2015/03/presentacion-de-la-quinta-version-del-mapa-iredes/
Leaper, S.A., Murray, A.D., Lemmon, H.A., Staff, R.T., Deary, I.J., Crawford, J.R., & Whalley, L.J. (2001). Neuropsychologic correlates of brain white matter lesions depicted on MR images: 1921 Aberdeen Birth Cohort. Radiology, 221(1), 51-55. doi: 10.1148/radiol.2211010086
Malo-Cerrato, S., Martín-Perpiñá, M.M., & Viñas-Poch, F. (2018). Uso excesivo de redes sociales: Perfil psicosocial de adolescentes españoles. Comunicar, 56(3), 101-110. doi: 10.3916/C56-2018-10
Matussek, P. (1984). La creatividad desde una perspectiva psicodinámica. Barcelona: Herder.
McLuhan, M. (1964). Understanding Media: The Extensions of Man. New York: New American Library.
Parkin, A.J., Bindschaedler, C., Harsent, L. & Metzler, C. (1996). Pathological false alarm rates following damage to the left frontal cortex. Brain and cognition, 32(1), 14-27. doi: 10.1006/brcg.1996.0055
Parkin, A.J. & Lawrence, A. (1994). A dissociation in the relation between memory tasks and frontal lobe tests in the normal elderly. Neuropsychologia, 32(12), 1523-1532. doi: 10.1016/0028-3932(94)90124-4
Pastor, S. & Pérez, P. (2001). Estudio de la variación del pensamiento divergente en física según la edad de los alumnos. Enseñanza de las Ciencias, 19(1), 57-66.
Romo, M. (1987). Treinta y cinco años del pensamiento divergente: teoría de la creatividad de Guilford. Estudios de Psicología, 27-28, 175-192
Torrance, E.P. (1962). Guiding Creative Talent. Englewood Cliffs, NJ: Prentice-Hall,Inc. doi: 10.1037/13134-000
Torrance, E.P. (1979). The search for satori and creativity. Buffalo, N.Y.: Creative Education Fundation.
Torres, R.M. (2015). Estímulo a la creatividad y emprendimiento joven para la innovación social en un contexto global. Revista de Estudios de Juventud, 109, 127-145. Recuperado de https://rua.ua.es/dspace/bitstream/10045/53448/1/2015_Torres_RevEstJuventud.pdf
Vernon, P.E. (1989). The Nature–Nurture Problem in Creativity. En Glover, J.A., Ronning, R.R. y Reynolds, C.R. (Eds.). Handbook of Creativity (pp. 93–110). New York: Plenum.
Webb, M.E., Little, D.R., Cropper, S.J. & Roze, K. (2017). The contributions of convergent thinking, divergent thinking, and schizotypy to solving insight and non-insight problems. Thinking & Reasoning, 23(3), 235-258. doi: 10.1080/13546783.2017.1295105
Wilson, R.C., Guilford, J.P., Christensen, P.R. & Lewis, D.J. (1954). A factor-analytic study of creative-thinking abilities, 19(4), 297-311. doi: 10.1007/BF02289230
We are social (2019). Digital in 2019 España. Recuperado de https://wearesocial.com/es/digital-2019-espana.
Díaz Chica, Óscar, Santos Fernández, D., & Matellanes Lazo, M. (2021). Creativity in Z generation according to its social media activity. Fonseca, Journal of Communication, (22). https://doi.org/10.14201/fjc-v22-22703
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