«Comedia musical 3.0» Phineas y Ferb de Disney como entretenimiento multigeneracional animado, digitalizado y serializado
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ALEXANDER, M. Wayne & BEN, Judd. Do Nudes in Ads Enhance Brand Recall? Journal of Advertising Research, 1978, Vol. 18 (1): 47-50.
ALVESSON, Mats. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency, Human Relations, 1998, Vol. 51 (8): 969-1005.
ASOCIACIÓN MEXICANA DE INTERNET. 12º Estudio sobre los Hábitos de los Usuarios de Internet en México 2016, 2016: en línea: https://www.amipci.org.mx/es/estudios?id=35. Fecha de consulta: 28 noviembre 2016.
BIRKELAND, R.; THOMPSON, J. K.; HERBOZO, S.; ROEHRIG, M.; CAFRI, G. & VAN DEN BERG, P. Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming, Body Image, 2005, Vol.2 (1): 53-61.
BRIONES, M. On-line Retailers Seek Ways to Close Shopping Gender Gap, Marketing News, 1998, Vol. 32 (19): 2-3.
BUSHMAN, Brad J. “That Was a Great Commercial, but What Were They Selling? Effects of Violence and Sex on Memory for Products in Television Commercials”, Journal of Applied Social Psychology, 2007, Vol. 37(8): 1784–1796.
COVA, B. & PACE, S. Brand community of convenience products: new forms of customers empowerment – the case of my Nutella community, European Journal of Marketing, 2006, Vol. 40 (9/10): 1087-105.
DAHL, D. W.; SENGUPTA, J. & VOHS, K. D. Sex in advertising: gender differences and the role of relationship commitment, Journal of Consumer Research, 2009, Vol.36 (2): 215-231.
DEL MORAL PÉREZ, M. E. Los nuevos modelos de mujer y hombre a través de la publicidad, Comunicar, 2000, Vol.14: 208-217.
DHOLAKIA, U.M.; BAGOZZI, R.P. & PEARO, L.K. A social influence model of consumer participation in network- and small-group-based virtual communities, International Journal of Research in Marketing, 2004, Vol.21(3): 241-63.
DUPAGNE, M.; POTTER, WJ. & COOPER, R. A content analysis of women’s published mass communication research, 1965-1989, Journalism Quarterly, 1993, Vol.70: 815-823.
FERGUSON, J. H., KRESHEL, P. J., & TINKHAM, S. F. In the pages of Ms.: Sex role portrayals of women in advertising, Journal of Advertising, 1990, Vol. (1): 40-51.
FISKE, S. T. & STEVENS, L. E. What's so special about sex? Gender stereotyping and discrimination. En: OSKAMP, S. & C. M. (eds.). Gender issues in contemporary society. London: Newbury Park, Calif: Sage Publications, 1993: 173-196.
FORBES MÉXICO. Las 15 redes sociales más populares del 2016, 2016: en línea: https://www.forbes.com.mx/las-15-redes-sociales-mas-populares-de-2016/#gs.a=wO__w. Fecha de consulta: 15 marzo 2016.
FUJI, K. Comment on Epidemiological Modeling of Online Social Network Dynamics, Far East of Mathematical Education, 2014, Vol.12 (2): 179-185.
Fullerton, J. A. & Kendrick, A. Portrayal of men and women in U.S. Spanish-language television commercials, Journalism & Mass Communication Quarterly, 2000, Vol.77 (1): 128–142.
FURNHAM, A.; BABITZKOW, M. & UGUCCIONI, S. Gender stereotyping in television advertisements: a study of French and Danish television, Genetic, social, and general psychology monographs, 2000, Vol. 126 (1): 79-104.
GIDDENS, A. Modernity and self-identity: Self and society in the late modern age. Stanford: University Press, 1991.
GRAU, S. L., & ZOTOS, Y. C. Gender stereotypes in advertising: a review of current research. International Journal of Advertising, 2016, Vol. 35(5): 761-770.
GROW, J. M., & BROYLES, S. J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women, Advertising and Society Review, 2011, Vol 12 (1): 10.1353/asr.2011.0009.
GUMMERUS, J.; LILJANDER, V.; WEMAN, E. & PIHLSTRÖM, M. Customer engagement in a Facebook brand community, Management Research Review, 2012, Vol. 35 (9): 857–877.
GUSTANSSON, E. & B. CZARNIAWSKA. Web Woman: The On-Line Construction of Corporate and Gender Images, Organization, 2004, Vol.11(5): 651-670.
HAFERKAMP, N.; EIMLER, S. C.; PAPADAKIS, A. M. & KRUCK, J. V. Men are from Mars, women are from Venus? Examining gender differences in self-presentation on social networking sites, Cyberpsychology, Behavior, and Social Networking, 2012, Vol.15(2): 91-98.
HARGREAVES, D. A. & TIGGEMANN, M. Idealized media images and adolescent body image: “Comparing” boys and girls, Body image, 2004, Vol.1(4): 351-361.
HOFSTEDE CENTRE. Compare Countries, 2016: en línea: http://geert-hofstede.com/mexico.html. Fecha de consulta: 28 octubre 2016.
HOLLEBEEK L.D. Demystifying customer brand engagement: exploring the loyalty nexus, Journal of Marketing Management, 2011, Vol.27 (7/8): 785–807.
IGARTUA, J. J. Métodos cuantitativos de investigación en comunicación. Barcelona: Bosch, 2006.
INFOADEX. Estudio InfoAdex de la Inversión Publicitaria en España 2015, 2017: en línea: http://www.ymedia.es/es/canal-ymedia/otros-medios/inversion/215/24-feb-2016/estudio-infoadex-de-la-inversion-publicitaria-en-espana-2015. Fecha de consulta: 30 enero 2017.
INTERACTIVE ADVERTISING BUREAU MEXICO. Estudio de Inversión en Comunicación en Internet, 2015: en línea: https://www.pwc.com/mx/es/prensa/archivo/20160721-mcf-iab-mexico.pdf. Fecha de consulta: 21 noviembre 2017.
JAHN, B. & KUNZ, W. How to transform consumers into fans of your brand, Journal of Service Management, 2012, Vol.23(3): 344–361.
KANE, G.C.; FICHMAN, R.G.; GALLAUGHER, J. & GLASER, J. Community relations 2.0, Harvard Business Review, 2009, Vol. 87(11): 45-50.
KAPLAN, A.M. & HAENLEIN, M. Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 2010, Vol. 53 (1): 59–68.
KASSARJIAN, H. H. Content Analysis in Consumer Research, Journal of Consumer Research, 1977, Vol. 4(1): 8-18.
KIM, K. & LOWRY, D. T. Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising, Sex Roles, 2005, Vol.53 (11/12): 901-910.
KNUPFER, N. N. Gender Divisions Across Technology Advertisements and the WWW: Implications for Educational Equity, Theory into Practice, 1998, Vol. 37(1): 54-63.
KOLBE, R. & BURNET, M. Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity, Journal of Consumer Research, 1991, Vol.18 (2): 243-250.
KOTLER, P., KARTAJAYA, H., & SETIAWAN, I. Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons, 2016.
KRIPPENDORFF, KLAUS. Metodología de análisis de contenido. Teoría y práctica. Barcelona: Paidós Comunicación, 1997.
LAMAS, M. Mujeres guerrerenses: feminismo y política, Revista Mexicana de Ciencias Políticas y Sociales, 2016, Vol. 61 (226): 409-423.
LUENGAS, H.T. & VELANDIA-MORALES, A. Nivel de sexismo en consumidores y su valoración sexista de la publicidad, Suma Psicológica, 2010, Vol.19 (2): 75-88.
MALLIA, K. L., & WINDELS, K. Will changing media change the world? An exploratory investigation of the impact of digital advertising on opportunities for creative women. Journal of Interactive Advertising, 2011, Vol.11 (2): 30-44.
MALLIA, K. L. Rare Birds: Why so Few Women Become Ad Agency Creative Directors. Advertising and Society Review, 2011, Vol. 10(3): doi: 10.1353/asr.0.0032
MASTINA, T.; COEB, A.; HAMILTONB, S. & TARRB, S. Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies’ Home Journal, 1990–1999, Howard Journal of Communications, 2004, Vol. 15(4): 229-243.
MCALEXANDER, J.H.; SCHOUTEN, J.W. & KOENIG, H.F. Building brand community, Journal of Marketing, 2002, Vol. 66 (1): 38-54.
MENSA, M. Latin American and its influence on global creative advertising. En: CRAWFORD, R. & BRENNAN, L. (eds.), Global Advertising Practice in a Borderless World, Nueva Zelanda: Routledge, 2017: 73-86.
MORRISON, M.M & SHAFFER, D. R. Gender-role congruence and self-referencing as determinants of advertising effectiveness, Sex Roles, 2003, Vol. 49 (5/6): 265-275.
MUÑIZ JR., A.M. & O’GUINN, T.C. Brand community, Journal of Consumer Research, 2001, Vol. 27 (4): 412–432.
NIXON, S., AND CREW, B. Pleasure at Work? Gender, Consumption and Work-Based Identities in the Creative Industry. Consumption Markets and Culture, 2006, Vol. 7(2): 129-47.
ONU. La violencia feminicida en México, aproximaciones y tendencias, 2016: en línea: https://www.gob.mx/cms/uploads/attachment/file/84740/La_Vilencia_Feminicida_en_M_xico__aproximaciones_y_tendencias_1985_-2014.pdf. Fecha de consulta: 12 noviembre 2016.
OBERST, U.; CHAMARRO, A. & RENAU, V. Gender Stereotypes 2.0: Self-representations of Adolescents on Facebook, Comunicar, 2016, Vol. 48 (XXIV): 81-90.
OBERST, U.; RENAU, V.; CHAMARRO, A. & CARBONELL, X. Gender stereotypes in Facebook profiles: Are women more female online?, Computers in Human Behavior, 2016, Vol. 60: 559-564.
ORTH, U. R. & HOLANCOVA, D. Men's and women's responses to sex role portrayals in advertisements, International Journal of Research in Marketing, 2004, Vol. 21 (1): 77-88.
PLAKOYIANNAKI, E.; MATHIOUDAKI, K.; DIMITRATOS, P & ZOTOS, Y. Images of Women in Online Advertisements of Global Products: Does Sexism Exist?, Journal of Business Ethics, 2008, Vol. 83 (1): 101-112.
PUTREVU, S. Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition (NFC), and gender, Journal of Advertising, 2008, Vol. 37 (2): 57-70.
RENAU, V.; OBERST, U. & CARBONELL, X. Construcción de la identidad a través de las redes sociales online, Anuario de psicología, 2013, Vol. 43 (2): 159-170.
ROYO-VELA, M.; ALDÁS‐MANZANO, J.; KÜSTER‐BOLUDA, I. & VILA‐LOPEZ, N. Gender role portrayals and sexism in Spanish magazines, Equal Opportunities International, 2007, Vol. 26(7): 633 – 652.
SÁNCHEZ ARANDA, J. J. La publicidad y el enfoque de la imagen femenina, Comunicación y Sociedad, 2003, Vol. XVI (2): 67-92.
SINCLAIR, J. The Advertising Industry in Latin America: A Regional Portrait. En MCALLISTER. M. & WEST, E. (eds.). The Routledge Companion to Advertising and Promotional Culture. London: Routledge, 2013: 115-131.
STOCKDALE, M. S. & NADLER, J. T. Paradigmatic Assumptions of Disciplinary Research on Gender Disparities: The Case of Occupational Sex Segregation, Sex Roles, 2013, Vol. 68: 207-215.
TAYLOR, C. R., S. LANDRETH & H.-K. BANG. 'Asian Americans in Magazine Advertising: Portrayals of "Model Minority'", Journal Macromarketing, 2005, Vol. 25 (2): 163-174.
THAYER, A.; EVANS, M.; MCBRIDE, A.; QUEEN, M. & SPYRIDAKIS, J. Content analysis as a Best Practice in Technical Communication, Journal of Technical Writing & Communication, 2007, Vol. 37 (3): 267-279.
TSAI, W.S. & MEN, L.R. Motivations and antecedents of consumer engagement with brand pages on social networking sites, Journal of Interactive Advertising, 2013, Vol. 13 (2): 76–87.
TUÑÓN, J. Mujeres, entre la imagen y la acción, México D.F: Debate, 2015.
TURKLE, S. Computational Reticence: Why Women Fear the Intimate Machine”. En KRAMARAE (eds.). Technology and Women's Voices. New York: Routledge Kegan Paul, 1988, 41-61.
VILLEGAS, J., LEMANSKI, J., & VALDÉZ, C. Marianismo and machismo: The portrayal of females in Mexican TV commercials, Journal of International Consumer Marketing, 2010, Vol. 22 (4): 327-346.
WIMMER, R. D. & DOMINICK, J. R. La investigación científica en los medios de comunicación: una introducción a sus métodos. Barcelona: Bosch, 1996.
WOLIN, L. D., & KORGAONKAR, P. Web advertising: gender differences in beliefs, attitudes and behavior, Internet Research, 2003, Vol. 13 (5): 375-385.
YILMAZ, H. & ENGINKAYA, E. Brand followers: motivations and attitudes of consumers to follow brands in social media, Internet Marketing and Advertising, 2015, Vol. 9 (1): 3–20.
ALVESSON, Mats. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency, Human Relations, 1998, Vol. 51 (8): 969-1005.
ASOCIACIÓN MEXICANA DE INTERNET. 12º Estudio sobre los Hábitos de los Usuarios de Internet en México 2016, 2016: en línea: https://www.amipci.org.mx/es/estudios?id=35. Fecha de consulta: 28 noviembre 2016.
BIRKELAND, R.; THOMPSON, J. K.; HERBOZO, S.; ROEHRIG, M.; CAFRI, G. & VAN DEN BERG, P. Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming, Body Image, 2005, Vol.2 (1): 53-61.
BRIONES, M. On-line Retailers Seek Ways to Close Shopping Gender Gap, Marketing News, 1998, Vol. 32 (19): 2-3.
BUSHMAN, Brad J. “That Was a Great Commercial, but What Were They Selling? Effects of Violence and Sex on Memory for Products in Television Commercials”, Journal of Applied Social Psychology, 2007, Vol. 37(8): 1784–1796.
COVA, B. & PACE, S. Brand community of convenience products: new forms of customers empowerment – the case of my Nutella community, European Journal of Marketing, 2006, Vol. 40 (9/10): 1087-105.
DAHL, D. W.; SENGUPTA, J. & VOHS, K. D. Sex in advertising: gender differences and the role of relationship commitment, Journal of Consumer Research, 2009, Vol.36 (2): 215-231.
DEL MORAL PÉREZ, M. E. Los nuevos modelos de mujer y hombre a través de la publicidad, Comunicar, 2000, Vol.14: 208-217.
DHOLAKIA, U.M.; BAGOZZI, R.P. & PEARO, L.K. A social influence model of consumer participation in network- and small-group-based virtual communities, International Journal of Research in Marketing, 2004, Vol.21(3): 241-63.
DUPAGNE, M.; POTTER, WJ. & COOPER, R. A content analysis of women’s published mass communication research, 1965-1989, Journalism Quarterly, 1993, Vol.70: 815-823.
FERGUSON, J. H., KRESHEL, P. J., & TINKHAM, S. F. In the pages of Ms.: Sex role portrayals of women in advertising, Journal of Advertising, 1990, Vol. (1): 40-51.
FISKE, S. T. & STEVENS, L. E. What's so special about sex? Gender stereotyping and discrimination. En: OSKAMP, S. & C. M. (eds.). Gender issues in contemporary society. London: Newbury Park, Calif: Sage Publications, 1993: 173-196.
FORBES MÉXICO. Las 15 redes sociales más populares del 2016, 2016: en línea: https://www.forbes.com.mx/las-15-redes-sociales-mas-populares-de-2016/#gs.a=wO__w. Fecha de consulta: 15 marzo 2016.
FUJI, K. Comment on Epidemiological Modeling of Online Social Network Dynamics, Far East of Mathematical Education, 2014, Vol.12 (2): 179-185.
Fullerton, J. A. & Kendrick, A. Portrayal of men and women in U.S. Spanish-language television commercials, Journalism & Mass Communication Quarterly, 2000, Vol.77 (1): 128–142.
FURNHAM, A.; BABITZKOW, M. & UGUCCIONI, S. Gender stereotyping in television advertisements: a study of French and Danish television, Genetic, social, and general psychology monographs, 2000, Vol. 126 (1): 79-104.
GIDDENS, A. Modernity and self-identity: Self and society in the late modern age. Stanford: University Press, 1991.
GRAU, S. L., & ZOTOS, Y. C. Gender stereotypes in advertising: a review of current research. International Journal of Advertising, 2016, Vol. 35(5): 761-770.
GROW, J. M., & BROYLES, S. J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women, Advertising and Society Review, 2011, Vol 12 (1): 10.1353/asr.2011.0009.
GUMMERUS, J.; LILJANDER, V.; WEMAN, E. & PIHLSTRÖM, M. Customer engagement in a Facebook brand community, Management Research Review, 2012, Vol. 35 (9): 857–877.
GUSTANSSON, E. & B. CZARNIAWSKA. Web Woman: The On-Line Construction of Corporate and Gender Images, Organization, 2004, Vol.11(5): 651-670.
HAFERKAMP, N.; EIMLER, S. C.; PAPADAKIS, A. M. & KRUCK, J. V. Men are from Mars, women are from Venus? Examining gender differences in self-presentation on social networking sites, Cyberpsychology, Behavior, and Social Networking, 2012, Vol.15(2): 91-98.
HARGREAVES, D. A. & TIGGEMANN, M. Idealized media images and adolescent body image: “Comparing” boys and girls, Body image, 2004, Vol.1(4): 351-361.
HOFSTEDE CENTRE. Compare Countries, 2016: en línea: http://geert-hofstede.com/mexico.html. Fecha de consulta: 28 octubre 2016.
HOLLEBEEK L.D. Demystifying customer brand engagement: exploring the loyalty nexus, Journal of Marketing Management, 2011, Vol.27 (7/8): 785–807.
IGARTUA, J. J. Métodos cuantitativos de investigación en comunicación. Barcelona: Bosch, 2006.
INFOADEX. Estudio InfoAdex de la Inversión Publicitaria en España 2015, 2017: en línea: http://www.ymedia.es/es/canal-ymedia/otros-medios/inversion/215/24-feb-2016/estudio-infoadex-de-la-inversion-publicitaria-en-espana-2015. Fecha de consulta: 30 enero 2017.
INTERACTIVE ADVERTISING BUREAU MEXICO. Estudio de Inversión en Comunicación en Internet, 2015: en línea: https://www.pwc.com/mx/es/prensa/archivo/20160721-mcf-iab-mexico.pdf. Fecha de consulta: 21 noviembre 2017.
JAHN, B. & KUNZ, W. How to transform consumers into fans of your brand, Journal of Service Management, 2012, Vol.23(3): 344–361.
KANE, G.C.; FICHMAN, R.G.; GALLAUGHER, J. & GLASER, J. Community relations 2.0, Harvard Business Review, 2009, Vol. 87(11): 45-50.
KAPLAN, A.M. & HAENLEIN, M. Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 2010, Vol. 53 (1): 59–68.
KASSARJIAN, H. H. Content Analysis in Consumer Research, Journal of Consumer Research, 1977, Vol. 4(1): 8-18.
KIM, K. & LOWRY, D. T. Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising, Sex Roles, 2005, Vol.53 (11/12): 901-910.
KNUPFER, N. N. Gender Divisions Across Technology Advertisements and the WWW: Implications for Educational Equity, Theory into Practice, 1998, Vol. 37(1): 54-63.
KOLBE, R. & BURNET, M. Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity, Journal of Consumer Research, 1991, Vol.18 (2): 243-250.
KOTLER, P., KARTAJAYA, H., & SETIAWAN, I. Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons, 2016.
KRIPPENDORFF, KLAUS. Metodología de análisis de contenido. Teoría y práctica. Barcelona: Paidós Comunicación, 1997.
LAMAS, M. Mujeres guerrerenses: feminismo y política, Revista Mexicana de Ciencias Políticas y Sociales, 2016, Vol. 61 (226): 409-423.
LUENGAS, H.T. & VELANDIA-MORALES, A. Nivel de sexismo en consumidores y su valoración sexista de la publicidad, Suma Psicológica, 2010, Vol.19 (2): 75-88.
MALLIA, K. L., & WINDELS, K. Will changing media change the world? An exploratory investigation of the impact of digital advertising on opportunities for creative women. Journal of Interactive Advertising, 2011, Vol.11 (2): 30-44.
MALLIA, K. L. Rare Birds: Why so Few Women Become Ad Agency Creative Directors. Advertising and Society Review, 2011, Vol. 10(3): doi: 10.1353/asr.0.0032
MASTINA, T.; COEB, A.; HAMILTONB, S. & TARRB, S. Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies’ Home Journal, 1990–1999, Howard Journal of Communications, 2004, Vol. 15(4): 229-243.
MCALEXANDER, J.H.; SCHOUTEN, J.W. & KOENIG, H.F. Building brand community, Journal of Marketing, 2002, Vol. 66 (1): 38-54.
MENSA, M. Latin American and its influence on global creative advertising. En: CRAWFORD, R. & BRENNAN, L. (eds.), Global Advertising Practice in a Borderless World, Nueva Zelanda: Routledge, 2017: 73-86.
MORRISON, M.M & SHAFFER, D. R. Gender-role congruence and self-referencing as determinants of advertising effectiveness, Sex Roles, 2003, Vol. 49 (5/6): 265-275.
MUÑIZ JR., A.M. & O’GUINN, T.C. Brand community, Journal of Consumer Research, 2001, Vol. 27 (4): 412–432.
NIXON, S., AND CREW, B. Pleasure at Work? Gender, Consumption and Work-Based Identities in the Creative Industry. Consumption Markets and Culture, 2006, Vol. 7(2): 129-47.
ONU. La violencia feminicida en México, aproximaciones y tendencias, 2016: en línea: https://www.gob.mx/cms/uploads/attachment/file/84740/La_Vilencia_Feminicida_en_M_xico__aproximaciones_y_tendencias_1985_-2014.pdf. Fecha de consulta: 12 noviembre 2016.
OBERST, U.; CHAMARRO, A. & RENAU, V. Gender Stereotypes 2.0: Self-representations of Adolescents on Facebook, Comunicar, 2016, Vol. 48 (XXIV): 81-90.
OBERST, U.; RENAU, V.; CHAMARRO, A. & CARBONELL, X. Gender stereotypes in Facebook profiles: Are women more female online?, Computers in Human Behavior, 2016, Vol. 60: 559-564.
ORTH, U. R. & HOLANCOVA, D. Men's and women's responses to sex role portrayals in advertisements, International Journal of Research in Marketing, 2004, Vol. 21 (1): 77-88.
PLAKOYIANNAKI, E.; MATHIOUDAKI, K.; DIMITRATOS, P & ZOTOS, Y. Images of Women in Online Advertisements of Global Products: Does Sexism Exist?, Journal of Business Ethics, 2008, Vol. 83 (1): 101-112.
PUTREVU, S. Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition (NFC), and gender, Journal of Advertising, 2008, Vol. 37 (2): 57-70.
RENAU, V.; OBERST, U. & CARBONELL, X. Construcción de la identidad a través de las redes sociales online, Anuario de psicología, 2013, Vol. 43 (2): 159-170.
ROYO-VELA, M.; ALDÁS‐MANZANO, J.; KÜSTER‐BOLUDA, I. & VILA‐LOPEZ, N. Gender role portrayals and sexism in Spanish magazines, Equal Opportunities International, 2007, Vol. 26(7): 633 – 652.
SÁNCHEZ ARANDA, J. J. La publicidad y el enfoque de la imagen femenina, Comunicación y Sociedad, 2003, Vol. XVI (2): 67-92.
SINCLAIR, J. The Advertising Industry in Latin America: A Regional Portrait. En MCALLISTER. M. & WEST, E. (eds.). The Routledge Companion to Advertising and Promotional Culture. London: Routledge, 2013: 115-131.
STOCKDALE, M. S. & NADLER, J. T. Paradigmatic Assumptions of Disciplinary Research on Gender Disparities: The Case of Occupational Sex Segregation, Sex Roles, 2013, Vol. 68: 207-215.
TAYLOR, C. R., S. LANDRETH & H.-K. BANG. 'Asian Americans in Magazine Advertising: Portrayals of "Model Minority'", Journal Macromarketing, 2005, Vol. 25 (2): 163-174.
THAYER, A.; EVANS, M.; MCBRIDE, A.; QUEEN, M. & SPYRIDAKIS, J. Content analysis as a Best Practice in Technical Communication, Journal of Technical Writing & Communication, 2007, Vol. 37 (3): 267-279.
TSAI, W.S. & MEN, L.R. Motivations and antecedents of consumer engagement with brand pages on social networking sites, Journal of Interactive Advertising, 2013, Vol. 13 (2): 76–87.
TUÑÓN, J. Mujeres, entre la imagen y la acción, México D.F: Debate, 2015.
TURKLE, S. Computational Reticence: Why Women Fear the Intimate Machine”. En KRAMARAE (eds.). Technology and Women's Voices. New York: Routledge Kegan Paul, 1988, 41-61.
VILLEGAS, J., LEMANSKI, J., & VALDÉZ, C. Marianismo and machismo: The portrayal of females in Mexican TV commercials, Journal of International Consumer Marketing, 2010, Vol. 22 (4): 327-346.
WIMMER, R. D. & DOMINICK, J. R. La investigación científica en los medios de comunicación: una introducción a sus métodos. Barcelona: Bosch, 1996.
WOLIN, L. D., & KORGAONKAR, P. Web advertising: gender differences in beliefs, attitudes and behavior, Internet Research, 2003, Vol. 13 (5): 375-385.
YILMAZ, H. & ENGINKAYA, E. Brand followers: motivations and attitudes of consumers to follow brands in social media, Internet Marketing and Advertising, 2015, Vol. 9 (1): 3–20.
«Comedia musical 3.0» Phineas y Ferb de Disney como entretenimiento multigeneracional animado, digitalizado y serializado. (2019). Popular Music Research Today: Revista Online de Divulgación Musicológica, 1(2), 5-23. https://doi.org/10.14201/pmrt.20355
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