«Musical Comedy 3.0» Disney’s Phineas and Ferb as Animated, Digitalized, and Serialized Multi-generational Entertainment
Abstract
TV consumption models are constantly changing. However, this change, sometimes, is very similar to what was previously, introducing elements in accordance with the new times. In this sense, Phineas and Ferb can be understood as an updated version of Disney classics, which also includes elements of the musical. All this has generated remarkable audiencies.
- Referencias
- Cómo citar
- Del mismo autor
- Métricas
ALEXANDER, M. Wayne & BEN, Judd. Do Nudes in Ads Enhance Brand Recall? Journal of Advertising Research, 1978, Vol. 18 (1): 47-50.
ALVESSON, Mats. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency, Human Relations, 1998, Vol. 51 (8): 969-1005.
ASOCIACIÓN MEXICANA DE INTERNET. 12º Estudio sobre los Hábitos de los Usuarios de Internet en México 2016, 2016: en línea: https://www.amipci.org.mx/es/estudios?id=35. Fecha de consulta: 28 noviembre 2016.
BIRKELAND, R.; THOMPSON, J. K.; HERBOZO, S.; ROEHRIG, M.; CAFRI, G. & VAN DEN BERG, P. Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming, Body Image, 2005, Vol.2 (1): 53-61.
BRIONES, M. On-line Retailers Seek Ways to Close Shopping Gender Gap, Marketing News, 1998, Vol. 32 (19): 2-3.
BUSHMAN, Brad J. “That Was a Great Commercial, but What Were They Selling? Effects of Violence and Sex on Memory for Products in Television Commercials”, Journal of Applied Social Psychology, 2007, Vol. 37(8): 1784–1796.
COVA, B. & PACE, S. Brand community of convenience products: new forms of customers empowerment – the case of my Nutella community, European Journal of Marketing, 2006, Vol. 40 (9/10): 1087-105.
DAHL, D. W.; SENGUPTA, J. & VOHS, K. D. Sex in advertising: gender differences and the role of relationship commitment, Journal of Consumer Research, 2009, Vol.36 (2): 215-231.
DEL MORAL PÉREZ, M. E. Los nuevos modelos de mujer y hombre a través de la publicidad, Comunicar, 2000, Vol.14: 208-217.
DHOLAKIA, U.M.; BAGOZZI, R.P. & PEARO, L.K. A social influence model of consumer participation in network- and small-group-based virtual communities, International Journal of Research in Marketing, 2004, Vol.21(3): 241-63.
DUPAGNE, M.; POTTER, WJ. & COOPER, R. A content analysis of women’s published mass communication research, 1965-1989, Journalism Quarterly, 1993, Vol.70: 815-823.
FERGUSON, J. H., KRESHEL, P. J., & TINKHAM, S. F. In the pages of Ms.: Sex role portrayals of women in advertising, Journal of Advertising, 1990, Vol. (1): 40-51.
FISKE, S. T. & STEVENS, L. E. What's so special about sex? Gender stereotyping and discrimination. En: OSKAMP, S. & C. M. (eds.). Gender issues in contemporary society. London: Newbury Park, Calif: Sage Publications, 1993: 173-196.
FORBES MÉXICO. Las 15 redes sociales más populares del 2016, 2016: en línea: https://www.forbes.com.mx/las-15-redes-sociales-mas-populares-de-2016/#gs.a=wO__w. Fecha de consulta: 15 marzo 2016.
FUJI, K. Comment on Epidemiological Modeling of Online Social Network Dynamics, Far East of Mathematical Education, 2014, Vol.12 (2): 179-185.
Fullerton, J. A. & Kendrick, A. Portrayal of men and women in U.S. Spanish-language television commercials, Journalism & Mass Communication Quarterly, 2000, Vol.77 (1): 128–142.
FURNHAM, A.; BABITZKOW, M. & UGUCCIONI, S. Gender stereotyping in television advertisements: a study of French and Danish television, Genetic, social, and general psychology monographs, 2000, Vol. 126 (1): 79-104.
GIDDENS, A. Modernity and self-identity: Self and society in the late modern age. Stanford: University Press, 1991.
GRAU, S. L., & ZOTOS, Y. C. Gender stereotypes in advertising: a review of current research. International Journal of Advertising, 2016, Vol. 35(5): 761-770.
GROW, J. M., & BROYLES, S. J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women, Advertising and Society Review, 2011, Vol 12 (1): 10.1353/asr.2011.0009.
GUMMERUS, J.; LILJANDER, V.; WEMAN, E. & PIHLSTRÖM, M. Customer engagement in a Facebook brand community, Management Research Review, 2012, Vol. 35 (9): 857–877.
GUSTANSSON, E. & B. CZARNIAWSKA. Web Woman: The On-Line Construction of Corporate and Gender Images, Organization, 2004, Vol.11(5): 651-670.
HAFERKAMP, N.; EIMLER, S. C.; PAPADAKIS, A. M. & KRUCK, J. V. Men are from Mars, women are from Venus? Examining gender differences in self-presentation on social networking sites, Cyberpsychology, Behavior, and Social Networking, 2012, Vol.15(2): 91-98.
HARGREAVES, D. A. & TIGGEMANN, M. Idealized media images and adolescent body image: “Comparing” boys and girls, Body image, 2004, Vol.1(4): 351-361.
HOFSTEDE CENTRE. Compare Countries, 2016: en línea: http://geert-hofstede.com/mexico.html. Fecha de consulta: 28 octubre 2016.
HOLLEBEEK L.D. Demystifying customer brand engagement: exploring the loyalty nexus, Journal of Marketing Management, 2011, Vol.27 (7/8): 785–807.
IGARTUA, J. J. Métodos cuantitativos de investigación en comunicación. Barcelona: Bosch, 2006.
INFOADEX. Estudio InfoAdex de la Inversión Publicitaria en España 2015, 2017: en línea: http://www.ymedia.es/es/canal-ymedia/otros-medios/inversion/215/24-feb-2016/estudio-infoadex-de-la-inversion-publicitaria-en-espana-2015. Fecha de consulta: 30 enero 2017.
INTERACTIVE ADVERTISING BUREAU MEXICO. Estudio de Inversión en Comunicación en Internet, 2015: en línea: https://www.pwc.com/mx/es/prensa/archivo/20160721-mcf-iab-mexico.pdf. Fecha de consulta: 21 noviembre 2017.
JAHN, B. & KUNZ, W. How to transform consumers into fans of your brand, Journal of Service Management, 2012, Vol.23(3): 344–361.
KANE, G.C.; FICHMAN, R.G.; GALLAUGHER, J. & GLASER, J. Community relations 2.0, Harvard Business Review, 2009, Vol. 87(11): 45-50.
KAPLAN, A.M. & HAENLEIN, M. Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 2010, Vol. 53 (1): 59–68.
KASSARJIAN, H. H. Content Analysis in Consumer Research, Journal of Consumer Research, 1977, Vol. 4(1): 8-18.
KIM, K. & LOWRY, D. T. Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising, Sex Roles, 2005, Vol.53 (11/12): 901-910.
KNUPFER, N. N. Gender Divisions Across Technology Advertisements and the WWW: Implications for Educational Equity, Theory into Practice, 1998, Vol. 37(1): 54-63.
KOLBE, R. & BURNET, M. Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity, Journal of Consumer Research, 1991, Vol.18 (2): 243-250.
KOTLER, P., KARTAJAYA, H., & SETIAWAN, I. Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons, 2016.
KRIPPENDORFF, KLAUS. Metodología de análisis de contenido. Teoría y práctica. Barcelona: Paidós Comunicación, 1997.
LAMAS, M. Mujeres guerrerenses: feminismo y política, Revista Mexicana de Ciencias Políticas y Sociales, 2016, Vol. 61 (226): 409-423.
LUENGAS, H.T. & VELANDIA-MORALES, A. Nivel de sexismo en consumidores y su valoración sexista de la publicidad, Suma Psicológica, 2010, Vol.19 (2): 75-88.
MALLIA, K. L., & WINDELS, K. Will changing media change the world? An exploratory investigation of the impact of digital advertising on opportunities for creative women. Journal of Interactive Advertising, 2011, Vol.11 (2): 30-44.
MALLIA, K. L. Rare Birds: Why so Few Women Become Ad Agency Creative Directors. Advertising and Society Review, 2011, Vol. 10(3): doi: 10.1353/asr.0.0032
MASTINA, T.; COEB, A.; HAMILTONB, S. & TARRB, S. Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies’ Home Journal, 1990–1999, Howard Journal of Communications, 2004, Vol. 15(4): 229-243.
MCALEXANDER, J.H.; SCHOUTEN, J.W. & KOENIG, H.F. Building brand community, Journal of Marketing, 2002, Vol. 66 (1): 38-54.
MENSA, M. Latin American and its influence on global creative advertising. En: CRAWFORD, R. & BRENNAN, L. (eds.), Global Advertising Practice in a Borderless World, Nueva Zelanda: Routledge, 2017: 73-86.
MORRISON, M.M & SHAFFER, D. R. Gender-role congruence and self-referencing as determinants of advertising effectiveness, Sex Roles, 2003, Vol. 49 (5/6): 265-275.
MUÑIZ JR., A.M. & O’GUINN, T.C. Brand community, Journal of Consumer Research, 2001, Vol. 27 (4): 412–432.
NIXON, S., AND CREW, B. Pleasure at Work? Gender, Consumption and Work-Based Identities in the Creative Industry. Consumption Markets and Culture, 2006, Vol. 7(2): 129-47.
ONU. La violencia feminicida en México, aproximaciones y tendencias, 2016: en línea: https://www.gob.mx/cms/uploads/attachment/file/84740/La_Vilencia_Feminicida_en_M_xico__aproximaciones_y_tendencias_1985_-2014.pdf. Fecha de consulta: 12 noviembre 2016.
OBERST, U.; CHAMARRO, A. & RENAU, V. Gender Stereotypes 2.0: Self-representations of Adolescents on Facebook, Comunicar, 2016, Vol. 48 (XXIV): 81-90.
OBERST, U.; RENAU, V.; CHAMARRO, A. & CARBONELL, X. Gender stereotypes in Facebook profiles: Are women more female online?, Computers in Human Behavior, 2016, Vol. 60: 559-564.
ORTH, U. R. & HOLANCOVA, D. Men's and women's responses to sex role portrayals in advertisements, International Journal of Research in Marketing, 2004, Vol. 21 (1): 77-88.
PLAKOYIANNAKI, E.; MATHIOUDAKI, K.; DIMITRATOS, P & ZOTOS, Y. Images of Women in Online Advertisements of Global Products: Does Sexism Exist?, Journal of Business Ethics, 2008, Vol. 83 (1): 101-112.
PUTREVU, S. Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition (NFC), and gender, Journal of Advertising, 2008, Vol. 37 (2): 57-70.
RENAU, V.; OBERST, U. & CARBONELL, X. Construcción de la identidad a través de las redes sociales online, Anuario de psicología, 2013, Vol. 43 (2): 159-170.
ROYO-VELA, M.; ALDÁS‐MANZANO, J.; KÜSTER‐BOLUDA, I. & VILA‐LOPEZ, N. Gender role portrayals and sexism in Spanish magazines, Equal Opportunities International, 2007, Vol. 26(7): 633 – 652.
SÁNCHEZ ARANDA, J. J. La publicidad y el enfoque de la imagen femenina, Comunicación y Sociedad, 2003, Vol. XVI (2): 67-92.
SINCLAIR, J. The Advertising Industry in Latin America: A Regional Portrait. En MCALLISTER. M. & WEST, E. (eds.). The Routledge Companion to Advertising and Promotional Culture. London: Routledge, 2013: 115-131.
STOCKDALE, M. S. & NADLER, J. T. Paradigmatic Assumptions of Disciplinary Research on Gender Disparities: The Case of Occupational Sex Segregation, Sex Roles, 2013, Vol. 68: 207-215.
TAYLOR, C. R., S. LANDRETH & H.-K. BANG. 'Asian Americans in Magazine Advertising: Portrayals of "Model Minority'", Journal Macromarketing, 2005, Vol. 25 (2): 163-174.
THAYER, A.; EVANS, M.; MCBRIDE, A.; QUEEN, M. & SPYRIDAKIS, J. Content analysis as a Best Practice in Technical Communication, Journal of Technical Writing & Communication, 2007, Vol. 37 (3): 267-279.
TSAI, W.S. & MEN, L.R. Motivations and antecedents of consumer engagement with brand pages on social networking sites, Journal of Interactive Advertising, 2013, Vol. 13 (2): 76–87.
TUÑÓN, J. Mujeres, entre la imagen y la acción, México D.F: Debate, 2015.
TURKLE, S. Computational Reticence: Why Women Fear the Intimate Machine”. En KRAMARAE (eds.). Technology and Women's Voices. New York: Routledge Kegan Paul, 1988, 41-61.
VILLEGAS, J., LEMANSKI, J., & VALDÉZ, C. Marianismo and machismo: The portrayal of females in Mexican TV commercials, Journal of International Consumer Marketing, 2010, Vol. 22 (4): 327-346.
WIMMER, R. D. & DOMINICK, J. R. La investigación científica en los medios de comunicación: una introducción a sus métodos. Barcelona: Bosch, 1996.
WOLIN, L. D., & KORGAONKAR, P. Web advertising: gender differences in beliefs, attitudes and behavior, Internet Research, 2003, Vol. 13 (5): 375-385.
YILMAZ, H. & ENGINKAYA, E. Brand followers: motivations and attitudes of consumers to follow brands in social media, Internet Marketing and Advertising, 2015, Vol. 9 (1): 3–20.
ALVESSON, Mats. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency, Human Relations, 1998, Vol. 51 (8): 969-1005.
ASOCIACIÓN MEXICANA DE INTERNET. 12º Estudio sobre los Hábitos de los Usuarios de Internet en México 2016, 2016: en línea: https://www.amipci.org.mx/es/estudios?id=35. Fecha de consulta: 28 noviembre 2016.
BIRKELAND, R.; THOMPSON, J. K.; HERBOZO, S.; ROEHRIG, M.; CAFRI, G. & VAN DEN BERG, P. Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming, Body Image, 2005, Vol.2 (1): 53-61.
BRIONES, M. On-line Retailers Seek Ways to Close Shopping Gender Gap, Marketing News, 1998, Vol. 32 (19): 2-3.
BUSHMAN, Brad J. “That Was a Great Commercial, but What Were They Selling? Effects of Violence and Sex on Memory for Products in Television Commercials”, Journal of Applied Social Psychology, 2007, Vol. 37(8): 1784–1796.
COVA, B. & PACE, S. Brand community of convenience products: new forms of customers empowerment – the case of my Nutella community, European Journal of Marketing, 2006, Vol. 40 (9/10): 1087-105.
DAHL, D. W.; SENGUPTA, J. & VOHS, K. D. Sex in advertising: gender differences and the role of relationship commitment, Journal of Consumer Research, 2009, Vol.36 (2): 215-231.
DEL MORAL PÉREZ, M. E. Los nuevos modelos de mujer y hombre a través de la publicidad, Comunicar, 2000, Vol.14: 208-217.
DHOLAKIA, U.M.; BAGOZZI, R.P. & PEARO, L.K. A social influence model of consumer participation in network- and small-group-based virtual communities, International Journal of Research in Marketing, 2004, Vol.21(3): 241-63.
DUPAGNE, M.; POTTER, WJ. & COOPER, R. A content analysis of women’s published mass communication research, 1965-1989, Journalism Quarterly, 1993, Vol.70: 815-823.
FERGUSON, J. H., KRESHEL, P. J., & TINKHAM, S. F. In the pages of Ms.: Sex role portrayals of women in advertising, Journal of Advertising, 1990, Vol. (1): 40-51.
FISKE, S. T. & STEVENS, L. E. What's so special about sex? Gender stereotyping and discrimination. En: OSKAMP, S. & C. M. (eds.). Gender issues in contemporary society. London: Newbury Park, Calif: Sage Publications, 1993: 173-196.
FORBES MÉXICO. Las 15 redes sociales más populares del 2016, 2016: en línea: https://www.forbes.com.mx/las-15-redes-sociales-mas-populares-de-2016/#gs.a=wO__w. Fecha de consulta: 15 marzo 2016.
FUJI, K. Comment on Epidemiological Modeling of Online Social Network Dynamics, Far East of Mathematical Education, 2014, Vol.12 (2): 179-185.
Fullerton, J. A. & Kendrick, A. Portrayal of men and women in U.S. Spanish-language television commercials, Journalism & Mass Communication Quarterly, 2000, Vol.77 (1): 128–142.
FURNHAM, A.; BABITZKOW, M. & UGUCCIONI, S. Gender stereotyping in television advertisements: a study of French and Danish television, Genetic, social, and general psychology monographs, 2000, Vol. 126 (1): 79-104.
GIDDENS, A. Modernity and self-identity: Self and society in the late modern age. Stanford: University Press, 1991.
GRAU, S. L., & ZOTOS, Y. C. Gender stereotypes in advertising: a review of current research. International Journal of Advertising, 2016, Vol. 35(5): 761-770.
GROW, J. M., & BROYLES, S. J. Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women, Advertising and Society Review, 2011, Vol 12 (1): 10.1353/asr.2011.0009.
GUMMERUS, J.; LILJANDER, V.; WEMAN, E. & PIHLSTRÖM, M. Customer engagement in a Facebook brand community, Management Research Review, 2012, Vol. 35 (9): 857–877.
GUSTANSSON, E. & B. CZARNIAWSKA. Web Woman: The On-Line Construction of Corporate and Gender Images, Organization, 2004, Vol.11(5): 651-670.
HAFERKAMP, N.; EIMLER, S. C.; PAPADAKIS, A. M. & KRUCK, J. V. Men are from Mars, women are from Venus? Examining gender differences in self-presentation on social networking sites, Cyberpsychology, Behavior, and Social Networking, 2012, Vol.15(2): 91-98.
HARGREAVES, D. A. & TIGGEMANN, M. Idealized media images and adolescent body image: “Comparing” boys and girls, Body image, 2004, Vol.1(4): 351-361.
HOFSTEDE CENTRE. Compare Countries, 2016: en línea: http://geert-hofstede.com/mexico.html. Fecha de consulta: 28 octubre 2016.
HOLLEBEEK L.D. Demystifying customer brand engagement: exploring the loyalty nexus, Journal of Marketing Management, 2011, Vol.27 (7/8): 785–807.
IGARTUA, J. J. Métodos cuantitativos de investigación en comunicación. Barcelona: Bosch, 2006.
INFOADEX. Estudio InfoAdex de la Inversión Publicitaria en España 2015, 2017: en línea: http://www.ymedia.es/es/canal-ymedia/otros-medios/inversion/215/24-feb-2016/estudio-infoadex-de-la-inversion-publicitaria-en-espana-2015. Fecha de consulta: 30 enero 2017.
INTERACTIVE ADVERTISING BUREAU MEXICO. Estudio de Inversión en Comunicación en Internet, 2015: en línea: https://www.pwc.com/mx/es/prensa/archivo/20160721-mcf-iab-mexico.pdf. Fecha de consulta: 21 noviembre 2017.
JAHN, B. & KUNZ, W. How to transform consumers into fans of your brand, Journal of Service Management, 2012, Vol.23(3): 344–361.
KANE, G.C.; FICHMAN, R.G.; GALLAUGHER, J. & GLASER, J. Community relations 2.0, Harvard Business Review, 2009, Vol. 87(11): 45-50.
KAPLAN, A.M. & HAENLEIN, M. Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 2010, Vol. 53 (1): 59–68.
KASSARJIAN, H. H. Content Analysis in Consumer Research, Journal of Consumer Research, 1977, Vol. 4(1): 8-18.
KIM, K. & LOWRY, D. T. Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising, Sex Roles, 2005, Vol.53 (11/12): 901-910.
KNUPFER, N. N. Gender Divisions Across Technology Advertisements and the WWW: Implications for Educational Equity, Theory into Practice, 1998, Vol. 37(1): 54-63.
KOLBE, R. & BURNET, M. Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity, Journal of Consumer Research, 1991, Vol.18 (2): 243-250.
KOTLER, P., KARTAJAYA, H., & SETIAWAN, I. Marketing 4.0: Moving from traditional to digital. New Jersey: John Wiley & Sons, 2016.
KRIPPENDORFF, KLAUS. Metodología de análisis de contenido. Teoría y práctica. Barcelona: Paidós Comunicación, 1997.
LAMAS, M. Mujeres guerrerenses: feminismo y política, Revista Mexicana de Ciencias Políticas y Sociales, 2016, Vol. 61 (226): 409-423.
LUENGAS, H.T. & VELANDIA-MORALES, A. Nivel de sexismo en consumidores y su valoración sexista de la publicidad, Suma Psicológica, 2010, Vol.19 (2): 75-88.
MALLIA, K. L., & WINDELS, K. Will changing media change the world? An exploratory investigation of the impact of digital advertising on opportunities for creative women. Journal of Interactive Advertising, 2011, Vol.11 (2): 30-44.
MALLIA, K. L. Rare Birds: Why so Few Women Become Ad Agency Creative Directors. Advertising and Society Review, 2011, Vol. 10(3): doi: 10.1353/asr.0.0032
MASTINA, T.; COEB, A.; HAMILTONB, S. & TARRB, S. Product Purchase Decision-Making Behavior and Gender Role Stereotypes: A Content Analysis of Advertisements in Essence and Ladies’ Home Journal, 1990–1999, Howard Journal of Communications, 2004, Vol. 15(4): 229-243.
MCALEXANDER, J.H.; SCHOUTEN, J.W. & KOENIG, H.F. Building brand community, Journal of Marketing, 2002, Vol. 66 (1): 38-54.
MENSA, M. Latin American and its influence on global creative advertising. En: CRAWFORD, R. & BRENNAN, L. (eds.), Global Advertising Practice in a Borderless World, Nueva Zelanda: Routledge, 2017: 73-86.
MORRISON, M.M & SHAFFER, D. R. Gender-role congruence and self-referencing as determinants of advertising effectiveness, Sex Roles, 2003, Vol. 49 (5/6): 265-275.
MUÑIZ JR., A.M. & O’GUINN, T.C. Brand community, Journal of Consumer Research, 2001, Vol. 27 (4): 412–432.
NIXON, S., AND CREW, B. Pleasure at Work? Gender, Consumption and Work-Based Identities in the Creative Industry. Consumption Markets and Culture, 2006, Vol. 7(2): 129-47.
ONU. La violencia feminicida en México, aproximaciones y tendencias, 2016: en línea: https://www.gob.mx/cms/uploads/attachment/file/84740/La_Vilencia_Feminicida_en_M_xico__aproximaciones_y_tendencias_1985_-2014.pdf. Fecha de consulta: 12 noviembre 2016.
OBERST, U.; CHAMARRO, A. & RENAU, V. Gender Stereotypes 2.0: Self-representations of Adolescents on Facebook, Comunicar, 2016, Vol. 48 (XXIV): 81-90.
OBERST, U.; RENAU, V.; CHAMARRO, A. & CARBONELL, X. Gender stereotypes in Facebook profiles: Are women more female online?, Computers in Human Behavior, 2016, Vol. 60: 559-564.
ORTH, U. R. & HOLANCOVA, D. Men's and women's responses to sex role portrayals in advertisements, International Journal of Research in Marketing, 2004, Vol. 21 (1): 77-88.
PLAKOYIANNAKI, E.; MATHIOUDAKI, K.; DIMITRATOS, P & ZOTOS, Y. Images of Women in Online Advertisements of Global Products: Does Sexism Exist?, Journal of Business Ethics, 2008, Vol. 83 (1): 101-112.
PUTREVU, S. Consumer responses toward sexual and nonsexual appeals: The influence of involvement, need for cognition (NFC), and gender, Journal of Advertising, 2008, Vol. 37 (2): 57-70.
RENAU, V.; OBERST, U. & CARBONELL, X. Construcción de la identidad a través de las redes sociales online, Anuario de psicología, 2013, Vol. 43 (2): 159-170.
ROYO-VELA, M.; ALDÁS‐MANZANO, J.; KÜSTER‐BOLUDA, I. & VILA‐LOPEZ, N. Gender role portrayals and sexism in Spanish magazines, Equal Opportunities International, 2007, Vol. 26(7): 633 – 652.
SÁNCHEZ ARANDA, J. J. La publicidad y el enfoque de la imagen femenina, Comunicación y Sociedad, 2003, Vol. XVI (2): 67-92.
SINCLAIR, J. The Advertising Industry in Latin America: A Regional Portrait. En MCALLISTER. M. & WEST, E. (eds.). The Routledge Companion to Advertising and Promotional Culture. London: Routledge, 2013: 115-131.
STOCKDALE, M. S. & NADLER, J. T. Paradigmatic Assumptions of Disciplinary Research on Gender Disparities: The Case of Occupational Sex Segregation, Sex Roles, 2013, Vol. 68: 207-215.
TAYLOR, C. R., S. LANDRETH & H.-K. BANG. 'Asian Americans in Magazine Advertising: Portrayals of "Model Minority'", Journal Macromarketing, 2005, Vol. 25 (2): 163-174.
THAYER, A.; EVANS, M.; MCBRIDE, A.; QUEEN, M. & SPYRIDAKIS, J. Content analysis as a Best Practice in Technical Communication, Journal of Technical Writing & Communication, 2007, Vol. 37 (3): 267-279.
TSAI, W.S. & MEN, L.R. Motivations and antecedents of consumer engagement with brand pages on social networking sites, Journal of Interactive Advertising, 2013, Vol. 13 (2): 76–87.
TUÑÓN, J. Mujeres, entre la imagen y la acción, México D.F: Debate, 2015.
TURKLE, S. Computational Reticence: Why Women Fear the Intimate Machine”. En KRAMARAE (eds.). Technology and Women's Voices. New York: Routledge Kegan Paul, 1988, 41-61.
VILLEGAS, J., LEMANSKI, J., & VALDÉZ, C. Marianismo and machismo: The portrayal of females in Mexican TV commercials, Journal of International Consumer Marketing, 2010, Vol. 22 (4): 327-346.
WIMMER, R. D. & DOMINICK, J. R. La investigación científica en los medios de comunicación: una introducción a sus métodos. Barcelona: Bosch, 1996.
WOLIN, L. D., & KORGAONKAR, P. Web advertising: gender differences in beliefs, attitudes and behavior, Internet Research, 2003, Vol. 13 (5): 375-385.
YILMAZ, H. & ENGINKAYA, E. Brand followers: motivations and attitudes of consumers to follow brands in social media, Internet Marketing and Advertising, 2015, Vol. 9 (1): 3–20.
«Musical Comedy 3.0» Disney’s Phineas and Ferb as Animated, Digitalized, and Serialized Multi-generational Entertainment. (2019). Popular Music Research Today: Revista Online de Divulgación Musicológica, 1(2), 5-23. https://doi.org/10.14201/pmrt.20355
+
−