Comunicación y Educación en los Museos, espacios de interacción en la Zona de Desarrollo Próximo en España

Abstract

The interactivity with the public in museums as a result of the development of Information and Communication Technologies has revolutionized the informative possibilities in these cultural spaces: digitization of contents, virtual visit, interactive screens and social applications, among others, so more museums have begun to integrate them into their communication strategies. The objective of this research is to analyze the habits of digital use and consumption of users of the museums of Castilla y León, and to reveal the impact of digital applications on the Internet in the public of these cultural spaces in a learning context. It is a statistical - descriptive study where the results of a questionnaire made by 619 visitors of the Museum of Human Evolution and The Art Nouveau and Art Deco Museum - Casa Lis are presented. Among the main results, there is a lack of interest shown by the young public regarding the resources of the website of the museums in the sample; the great value that the respondents give to the informative task of the digital tools for the acquisition of new knowledge; and a greater impact of use and interaction between web and adult visitors with respect to younger audiences, which may be due to the lack of adaptability of the museums studied to the new forms of cultural consumption of the new generations.