Efecto de costo irrecuperable: una aproximación exploratoria a través de una muestra de titulados españoles

Abstract

The effect of sunk cost (ECI) has been defned as a tendency to choose or continue a course of action once it has made a previous investment of money, time or effort. The mail purpose in this study was the application, with minimum variations, the original experiment sunk cost effect in a sample of 108 university students from several degrees with an average age of 28.79 (SD = 11.34), where 62% were women and 38% men. The results confrm the existence of sunk cost effect in that sample although the term ECI spreads a range of possible discussions in order to take into account the conclusions of this study.