El fenómeno de los YouTubers: ¿qué hace que las estrellas de YouTube sean tan populares entre los jóvenes?

Resumen

Este artículo tiene como objetivo explorar y analizar los canales y los cinco videos más vistos publicados en mayo de 2017 por dos YouTubers: el portugués Wuant y el sueco PewDiePie. Estas estrellas de YouTube fueron destacadas por una muestra de adolescentes portugueses durante el trabajo de campo del proyecto de investigación europeo Transmedia Literacy. Con base en estos dos casos, el artículo intenta identificar los principales rasgos distintivos de sus producciones, centrándose en los contenidos, la interpretación y la estética, buscando comprender qué características hacen que estos YouTubers sean tan populares entre los jóvenes. El análisis de los videos revela personajes complejos y híbridos, cuyo mérito de atraer a millones de fans no puede ser negado. Su excéntrico lenguaje corporal, la preferencia por los chistes fáciles, la recurrencia de la jerga y una cierta apatía cívica son algunas de sus características distintivas.
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Pereira, S., Moura, P., & Fillol, J. (2018). El fenómeno de los YouTubers: ¿qué hace que las estrellas de YouTube sean tan populares entre los jóvenes?. Fonseca, Journal of Communication, (17), 107–123. https://doi.org/10.14201/fjc201817107123

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Biografía del autor/a

Sara Pereira

,
Universidade do Minho
Profesora Asociada del Departamento de Ciencias de la Comunicación e Investigadora del Centro de Estudios de Comunicación y Sociedad de la Universidad del Minho, Braga, Portugal.

Pedro Moura

,
Universidade do Minho
PhD Student in Communication Sciences at the University of Minho – Communication and Society Research Centre, Portugal. He has a bachelor's and a master's degree in Communication Sciences, University of Minho. He was research fellow in two research projects on media, young people and media literacy.

Joana Fillol

,
Universidade do Minho
Journalist and PhD student in Communication Sciences at the University of Minho – Communication and Society Research Centre, Portugal.  She graduated in journalism at the University of Coimbra, Portugal. She worked as a journalist in various media and she was a research fellow in research projects on children, media and media literacy.
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