‘Comunicación comercial’ y globalizado Inglés: Definiciones recientes y aplicaciones de un concepto en el mundo corporativo
Resumen Este artículo es un estudio de "comunicación comercial" como un fenómeno económico de varias capas de la sociedad corporativa del mundo globalizado. En los sistemas de educación académica y en los negocios en diversas definiciones del término "comunicación comercial" existe, que se aplican en todos los ámbitos de la formación académica y en el mundo de los negocios. Después de la comparación de las definiciones de "comunicación comercial", que demuestran las diversas capas de la comunicación comercial en el mundo empresarial contemporáneo. Ellos se basan en un modelo del mundo corporativo. Para estos casos usamos ejemplos de empresas que implementan la "comunicación comercial" en su estructura corporativa.
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Alshare, Khaled A.; Lane, Peggy L.; Miller, Donald. “Business Communication
Skills in Information Systems (IS) Curricula: Perspectives of IS Educators and
Students.” Journal of Education for Business 86.3 (2011): 186-194.
Andriessen, Daniel. Making Sense of Intellectual Capital, Designing a Method
for the Valuation of Intangibles. Oxford: Elsevier 2004.
Baddock, Barry. Business Communication in English: E-Mails und SMS: Level
A2 des Europäischen Sprachenzertifikats. Ismaning: Hueber, 2006.
Barrett, Barney; Sharma, Pete. Networking in English: Informal Communication
in Business. Oxford: Macmillan, 2010.
Bennie, Michael. A Guide to Good Business Communication. How to Write and
Speak English Well in Every Business Situation. 5th ed. Oxford: How To Books,
2009.
Boettger, Claudia. Lost in Translation? An Analysis of the Role of English as the
Lingua Franca of Multilingual Business Communication. Hamburg: Verlag Dr.
Kovac, 2007.
“Business”. Business Dictionary. March 23, 2013.
<http://www.businessdictionary.com/definition/business.html#ixzz2OG55aYkz>.
“Business Communication”. Business Dictionary. March 23, 2013.
<http://www.businessdictionary.com/definition/business-communication.html>.
“Business Communication.” Management Study Guide. March 23, 2012.
<http://www. managementstudyguide.com/business_communication.htm>
“Business Communication”. Academic Room. March 23, 2013.
<http://www.academicroom.com/topics/what-is-business-communication>.
Conrad, David; Newberry, Robert. “Identification and Instruction of Important
Business Communication Skills for Graduate Business Education.” Journal of
Education for Business 87.2 (2012): 112-120.
DOI: 10.1080/08832323.2011.576280.
“Corporate Communication”. Financial Times Lexicon. March 23, 2013.
<http://lexicon.ft.com/Term?term=corporate-communication>.
Corrado, Carol. Intangible Capital and Growth in Advanced Economies:
Measurement and Comparative Results. London: Centre for Economic Policy
Research, 2012.
Dovey, Ken. “Leadership Practices in the Generation and Deployment of
Intangible Capital Resources for Innovation. In: International Journal of Learning
and Intellectual Capital 9.3 (2012): 295-306.
Guffey, Mary Ellen; Seefer, Carolyn M.. Essentials of Business Communication.
Stamford: Cengage Learning, 2007.
Hooker, John. “Cultural Differences in Business Communication.” Carnegie
Mellon University. March 23, 2013.
<http://ba.gsia.cmu.edu/jnh/businesscommunication.pdf>.
Ioannis, Seimenis; Damianos, Sakas P.; Nikolaos, Konstantopoulos. “A
Strategic Model for the Business Communication Field Training Decision in the
Commercial Enterprises.” AIP Conference Proceedings. 1148.1 (2009): 897-
900.
Jones-Macziola, Sarah; White, Greg. Getting Ahead: Communication Skills for
Business English. Cambridge: Cambridge University Press, 2010.
“Kinds of Types of Communication by Business Organisation.” Communication
Theory. March 23, 2012.
<http://communicationtheory.org/kinds-types-of-communication-employed-bybusiness-
organisations/comment-page-1/>.
Li, Kam-Cheong. Effective Business Communication in English: A Practical
Approach. Singapore: Prentice Hall, 2009.
Marrocu, Emanuela. “Intangible Capital and Firms' Productivity.” In: Industrial
and Corporate Change 21.2 (2012): 377-402.
Maas, Jayne; Burgess-Wilkerson, Barbara. The Development of a Student
Concept Mapping Guide for Business Communications.” International Journal of
Interdisciplinary Social Sciences 6.5 (2012): 215-226.
Pasher, Edna. The Complete Guide to Knowledge Management. A Strategic
Plan to Leverage Your Company's Intellectual Capital. Hoboken, N.J. : Wiley,
2011.
Sweeney, Simon. English for Business Communication: A Short Course
Consisting of Five Modules. Cambridge: Cambridge University Press, 2003.
Teece, David J. Managing Intellectual Capital. Organizational, Strategic, and
Policy Dimensions. Oxford; New York: Oxford University Press, 2000.
Warren, Martin. “Just spoke to …”: The Types and Directionality of
Intertextuality in Professional Discourse.” English for Specific Purposes 32.1
(2013): 12-24.
DOI: 10.1016/j.esp.2012.07.001.
Websites of Universities
“Business Communication Programs”. Department of Marketing. Georgia State
University. March 23, 2013.
<http://robinson.gsu.edu/marketing/bcom.html>.
“Catalogue Business Communication.” University of Berkeley Extensions.
University of Berkeley. March 23, 2013.
<http://extension.berkeley.edu/catalog/businesscom.html>.
“International Business Communication Program”. University of Pennsylvania
English Language Programs (ELP). University of Pennsylvania . March 23,
2013.
<http://www.sas.upenn.edu/elp/IBCP_courses>.
“BUSA-40368”. Extensions Program. University of California, San Diego. March
23, 2013.
<http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCours
e=BUSA-40368>.
“Degree Programs. Undergraduate Bachelor Arts Business Concentration”.
Arizona State University Online. March 23, 2012.
<http://asuonline.asu.edu/degree-programs/undergraduate/bachelor-artsbusiness-
concentration-communication>.
Websites of Companies
Wal-Mart
“Our Story”. Walmart. March 23, 2013.
<http://corporate.walmart.com/our-story>.
“Walmart Community”. Walmart. March 23, 2013.
<http://www.walmartcommunity.com>.
“Corporate Culture”. Walmart. March 23, 2013.
<http://corporate.walmart.com/our-story/working-at-walmart/culture>.
AT&T
“AT&T Homepage”. AT&T. March 23, 2013.
<http://www.att.com/gen/landingpages?
pid=3309&RIAConsoleLogLevel=4000>.
“Doing Business With Us”. AT&T. March 23, 2013.
<https://wwwwww.att.com/gen/general?pid=7512>
“Corporate Citizenship”. AT&T. March 23, 2013.
<http://www.att.com/gen/corporate-citizenship?pid=7738>.
“Company Information. Company Values”. AT&T. March 23, 2013.
<http://www.att.com/gen/investor-relations?pid=5711>.
“Investor Relations”. AT&T. March 23, 2013.
<http://www.att.com/gen/investor-relations?pid=5711>
Haase, Fee-Alexandra
Oracle
“Oracle Homepage”. Oracle. March 23, 2013.
<http://www.oracle.com/index.html>
Shell
“About Shell. Our Business”. Shell. March 23, 2013.
<http://www.shell.com/global/aboutshell/our-business.html>.
“About Shell. Our Business”. Shell. March 23, 2013.
<http://www.shell.com/global/aboutshell/our-business.html>.
“Shell Dialogues”. Shell.March 23, 2913.
<http://www.shelldialogues.com/>.
China National Petroleum Corporation
“Our Businesses”. China National Petroleum Corporation (CNPC). March 23,
2013.
<http://www.cnpc.com.cn/en/aboutcnpc/ourbusinesses/>.
“Press”. China National Petroleum Corporation (CNPC). March 23, 2013.
<http://www.cnpc.com.cn/en/press/>.
“Company Profile”. China National Petroleum Corporation (CNPC). March 23,
2013.
<http://www.cnpc.com.cn/en/aboutcnpc/companyprofile/>.
Saudi Arabian Oil Co.
“Saudi Aramco”. Saudi Arabian Oil Co.March 23, 2912.
<http://www.saudiaramco.com/en/home.html>.
Skills in Information Systems (IS) Curricula: Perspectives of IS Educators and
Students.” Journal of Education for Business 86.3 (2011): 186-194.
Andriessen, Daniel. Making Sense of Intellectual Capital, Designing a Method
for the Valuation of Intangibles. Oxford: Elsevier 2004.
Baddock, Barry. Business Communication in English: E-Mails und SMS: Level
A2 des Europäischen Sprachenzertifikats. Ismaning: Hueber, 2006.
Barrett, Barney; Sharma, Pete. Networking in English: Informal Communication
in Business. Oxford: Macmillan, 2010.
Bennie, Michael. A Guide to Good Business Communication. How to Write and
Speak English Well in Every Business Situation. 5th ed. Oxford: How To Books,
2009.
Boettger, Claudia. Lost in Translation? An Analysis of the Role of English as the
Lingua Franca of Multilingual Business Communication. Hamburg: Verlag Dr.
Kovac, 2007.
“Business”. Business Dictionary. March 23, 2013.
<http://www.businessdictionary.com/definition/business.html#ixzz2OG55aYkz>.
“Business Communication”. Business Dictionary. March 23, 2013.
<http://www.businessdictionary.com/definition/business-communication.html>.
“Business Communication.” Management Study Guide. March 23, 2012.
<http://www. managementstudyguide.com/business_communication.htm>
“Business Communication”. Academic Room. March 23, 2013.
<http://www.academicroom.com/topics/what-is-business-communication>.
Conrad, David; Newberry, Robert. “Identification and Instruction of Important
Business Communication Skills for Graduate Business Education.” Journal of
Education for Business 87.2 (2012): 112-120.
DOI: 10.1080/08832323.2011.576280.
“Corporate Communication”. Financial Times Lexicon. March 23, 2013.
<http://lexicon.ft.com/Term?term=corporate-communication>.
Corrado, Carol. Intangible Capital and Growth in Advanced Economies:
Measurement and Comparative Results. London: Centre for Economic Policy
Research, 2012.
Dovey, Ken. “Leadership Practices in the Generation and Deployment of
Intangible Capital Resources for Innovation. In: International Journal of Learning
and Intellectual Capital 9.3 (2012): 295-306.
Guffey, Mary Ellen; Seefer, Carolyn M.. Essentials of Business Communication.
Stamford: Cengage Learning, 2007.
Hooker, John. “Cultural Differences in Business Communication.” Carnegie
Mellon University. March 23, 2013.
<http://ba.gsia.cmu.edu/jnh/businesscommunication.pdf>.
Ioannis, Seimenis; Damianos, Sakas P.; Nikolaos, Konstantopoulos. “A
Strategic Model for the Business Communication Field Training Decision in the
Commercial Enterprises.” AIP Conference Proceedings. 1148.1 (2009): 897-
900.
Jones-Macziola, Sarah; White, Greg. Getting Ahead: Communication Skills for
Business English. Cambridge: Cambridge University Press, 2010.
“Kinds of Types of Communication by Business Organisation.” Communication
Theory. March 23, 2012.
<http://communicationtheory.org/kinds-types-of-communication-employed-bybusiness-
organisations/comment-page-1/>.
Li, Kam-Cheong. Effective Business Communication in English: A Practical
Approach. Singapore: Prentice Hall, 2009.
Marrocu, Emanuela. “Intangible Capital and Firms' Productivity.” In: Industrial
and Corporate Change 21.2 (2012): 377-402.
Maas, Jayne; Burgess-Wilkerson, Barbara. The Development of a Student
Concept Mapping Guide for Business Communications.” International Journal of
Interdisciplinary Social Sciences 6.5 (2012): 215-226.
Pasher, Edna. The Complete Guide to Knowledge Management. A Strategic
Plan to Leverage Your Company's Intellectual Capital. Hoboken, N.J. : Wiley,
2011.
Sweeney, Simon. English for Business Communication: A Short Course
Consisting of Five Modules. Cambridge: Cambridge University Press, 2003.
Teece, David J. Managing Intellectual Capital. Organizational, Strategic, and
Policy Dimensions. Oxford; New York: Oxford University Press, 2000.
Warren, Martin. “Just spoke to …”: The Types and Directionality of
Intertextuality in Professional Discourse.” English for Specific Purposes 32.1
(2013): 12-24.
DOI: 10.1016/j.esp.2012.07.001.
Websites of Universities
“Business Communication Programs”. Department of Marketing. Georgia State
University. March 23, 2013.
<http://robinson.gsu.edu/marketing/bcom.html>.
“Catalogue Business Communication.” University of Berkeley Extensions.
University of Berkeley. March 23, 2013.
<http://extension.berkeley.edu/catalog/businesscom.html>.
“International Business Communication Program”. University of Pennsylvania
English Language Programs (ELP). University of Pennsylvania . March 23,
2013.
<http://www.sas.upenn.edu/elp/IBCP_courses>.
“BUSA-40368”. Extensions Program. University of California, San Diego. March
23, 2013.
<http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCours
e=BUSA-40368>.
“Degree Programs. Undergraduate Bachelor Arts Business Concentration”.
Arizona State University Online. March 23, 2012.
<http://asuonline.asu.edu/degree-programs/undergraduate/bachelor-artsbusiness-
concentration-communication>.
Websites of Companies
Wal-Mart
“Our Story”. Walmart. March 23, 2013.
<http://corporate.walmart.com/our-story>.
“Walmart Community”. Walmart. March 23, 2013.
<http://www.walmartcommunity.com>.
“Corporate Culture”. Walmart. March 23, 2013.
<http://corporate.walmart.com/our-story/working-at-walmart/culture>.
AT&T
“AT&T Homepage”. AT&T. March 23, 2013.
<http://www.att.com/gen/landingpages?
pid=3309&RIAConsoleLogLevel=4000>.
“Doing Business With Us”. AT&T. March 23, 2013.
<https://wwwwww.att.com/gen/general?pid=7512>
“Corporate Citizenship”. AT&T. March 23, 2013.
<http://www.att.com/gen/corporate-citizenship?pid=7738>.
“Company Information. Company Values”. AT&T. March 23, 2013.
<http://www.att.com/gen/investor-relations?pid=5711>.
“Investor Relations”. AT&T. March 23, 2013.
<http://www.att.com/gen/investor-relations?pid=5711>
Haase, Fee-Alexandra
Oracle
“Oracle Homepage”. Oracle. March 23, 2013.
<http://www.oracle.com/index.html>
Shell
“About Shell. Our Business”. Shell. March 23, 2013.
<http://www.shell.com/global/aboutshell/our-business.html>.
“About Shell. Our Business”. Shell. March 23, 2013.
<http://www.shell.com/global/aboutshell/our-business.html>.
“Shell Dialogues”. Shell.March 23, 2913.
<http://www.shelldialogues.com/>.
China National Petroleum Corporation
“Our Businesses”. China National Petroleum Corporation (CNPC). March 23,
2013.
<http://www.cnpc.com.cn/en/aboutcnpc/ourbusinesses/>.
“Press”. China National Petroleum Corporation (CNPC). March 23, 2013.
<http://www.cnpc.com.cn/en/press/>.
“Company Profile”. China National Petroleum Corporation (CNPC). March 23,
2013.
<http://www.cnpc.com.cn/en/aboutcnpc/companyprofile/>.
Saudi Arabian Oil Co.
“Saudi Aramco”. Saudi Arabian Oil Co.March 23, 2912.
<http://www.saudiaramco.com/en/home.html>.
Haase, F.-A. (2014). ‘Comunicación comercial’ y globalizado Inglés: Definiciones recientes y aplicaciones de un concepto en el mundo corporativo. Fonseca, Journal of Communication, 6(6), 52–83. Recuperado a partir de https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/12083
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