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Fee-Alexandra Haase
University of Nizwa
Omán
Núm. 6 (2013), Artículos de Investigación, Páginas 52-83
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Resumen

Este artículo es un estudio de "comunicación comercial" como un fenómeno económico de varias capas de la sociedad corporativa del mundo globalizado. En los sistemas de educación académica y en los negocios en diversas definiciones del término "comunicación comercial" existe, que se aplican en todos los ámbitos de la formación académica y en el mundo de los negocios. Después de la comparación de las definiciones de "comunicación comercial", que demuestran las diversas capas de la comunicación comercial en el mundo empresarial contemporáneo. Ellos se basan en un modelo del mundo corporativo. Para estos casos usamos ejemplos de empresas que implementan la "comunicación comercial" en su estructura corporativa.

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