Fonseca, Journal of Communication

Journal out of circulation

Social marketing strategy proposal in the rural community Vivero

  • Gradys Caridad Seguí León
    Universidad de Pinar del Río "Hermanos Saíz Montes de Oca" gladysc[at]fcsh.upr.edu.cu
  • Hany Raisely Pérez Bruno
    Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"

Abstract

With the creation of The Houses of Orientation to the Woman and the Family (COMF) in the Federation of Cuban Women (FMC) in the year 1990, a new stage of attention began to the woman and the Cuban family, offering consultantship and he/she helps on diverse topics as drogadicción, domestic violence, alcoholism, etc. nevertheless, in the COMF they still are not carried out strategies of attention to the psychological violence exercised in women by its couples, phenomenon that increases, mainly in the rural communities. The present work seeks to assist the psychological violence exercised against the woman in the community rural Nursery, paying this way to the social development of the same one from a strategy of social marketing. In the strategy they are given to know actions that work in development units, through the three specific addresses, for the sake of exercising the required system of influences, in function of achieving the adoption of the social product that intends. The social marketing thinks about as objective to adapt the women of the essential knowledge about the psychological violence, in an informative way with the use of the media as well as dynamics and participative inside the same community.
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Seguí León, G. C., & Pérez Bruno, H. R. (2013). Social marketing strategy proposal in the rural community Vivero. Fonseca, Journal of Communication, 7(7), 2–42. Retrieved from https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/11700

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Author Biographies

Gradys Caridad Seguí León

,
Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"
Profesora asistente del departamento Comunicación Social y Periodismo, perteneciente a la Facultad de Ciencias Sociales y Humanísticas. Universidad de Pinar del Río "Hermanos Saíz Montes de Oca". Martí #300 final. Pinar del Río. Pinar del Río (Cuba). 20100

Hany Raisely Pérez Bruno

,
Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"
Profesora asistente del departamento Comunicación Social y Periodismo, perteneciente a la Facultad de Ciencias Sociales y Humanísticas. Universidad de Pinar del Río "Hermanos Saíz Montes de Oca". Martí #300 final. Pinar del Río. Pinar del Río (Cuba). 20100
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