Contenido principal del artículo

Marcos Zumárraga-Espinosa
Universidad Politécnica Salesiana
Ecuador
http://orcid.org/0000-0001-9930-9005
Biografía
Laura Silva-Valdivieso
Universidad Politécnica Salesiana
Ecuador
https://orcid.org/0000-0002-3261-5021
Andrea Trujillo-Sánchez
Universidad Politécnica Salesiana
Ecuador
https://orcid.org/0000-0001-9368-4883
Vol. 86 (2020), Artículos, Páginas 79-102
DOI: https://doi.org/10.14201/alh.18564
Aceptado: sep 5, 2020
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Resumen

Esta investigación tiene el propósito de contribuir al entendimiento de los determinantes de la participación política en Facebook. Partiendo del modelo de voluntarismo cívico se pudo verificar, mediante regresiones múltiples, que las actitudes políticas, las emociones y los esfuerzos de reclutamiento influyen sobre el uso político de Facebook. Contrariamente, la disponibilidad de recursos no constituye un predictor significativo. Asimismo, el efecto movilizador de las emociones cambia según los niveles individuales de eficacia política.

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