La representación de datos como elemento informativo y de construcción de marca en las competiciones deportivas: Las innovaciones tecnológicas en los grafismos de LaLiga Santander

José Luis Torres-Martín; Andrea Castro-Martínez; Pablo Díaz-Morilla

doi:10.14201/fjc.29755

The Representation of Data as an Informative and Brand-building Element in Sports Competitions

Technological Innovations in the Graphics of LaLiga Santander

José Luis Torres-Martín

Universidad de Málaga https://orcid.org/0000-0001-6556-1560 jltorres[at]uma.es
Andrea Castro-Martínez

Universidad de Málaga https://orcid.org/0000-0002-2775-625X
Pablo Díaz-Morilla

Universidad de Málaga y EADE Universidad-University of Wales Trinity Saint David https://orcid.org/0000-0002-7914-3391

https://doi.org/10.14201/fjc.29755

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How to Cite

Torres-Martín, J. L., Castro-Martínez, A., & Díaz-Morilla, P. (2022). The Representation of Data as an Informative and Brand-building Element in Sports Competitions: Technological Innovations in the Graphics of LaLiga Santander. Fonseca, Journal of Communication, (25), 95–113. https://doi.org/10.14201/fjc.29755

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Editorial dates

Submitted:

06/29/2022

Acceptance:

09/06/2022

Published:

12/01/2022

Issue

No. 25 (2022): New technologies for the exercise of specialized communication

Section

Monographic

Keywords

Sports broadcasting
television
football
production
graphics
new technologies

Supporting agencies

This research didn't have any funding

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