Redes Sociales Protocooperativas

Abstract

This work makes use of interdisciplinarity with biology, to build a concept that explains the current configuration of Web 2.0, its expansion and growth. To illustrate the process, I used the analogy with the ecological relationships that can be established based on interactions between neutral, positive or negative species. This work make reference to the fact that social networks are investing a very low quantity in advertising, in proportion to their revenue, and using investments in technologies to attract content producers and potential advertisements. Concomitantly, content generators and companies are using this space for self-promotion through hyperlinks, images, text, audio and video resources, in a positive interaction for both. The relationship focus of this research will be exemplified through the interaction between the social network Facebook Inc. and through a selection of blogs and sites that create and manage the content that makes up the network. Thus, this article aims to describe how this relationship can be named as Protocooperative and be considered beneficial both to the content generators and companies that buy advertising space, and for the dissemination of the social network itself. This article also aims to analyze how both ventures coexist without the relationship between them, even if on a smaller scale and to demonstrate in what extent this will be a mutual symbiosis.