Fonseca, Journal of Communication

Journal out of circulation

Diffusion of culture on the Internet: world map of the online platforms

Abstract

The culture as a defining and identitary asset of a society must be transmitted to stay active and spread to be (re)known and appreciated. Through location and analysis of the "platforms" of cultural diffusion on the Internet, this paper presents a global map of the most important basis of four parameters of analysis: the geographic location, which allows to approach the cartographic vision of platforms, the use of language as support for expression and a vehicle for diffusion in multilingual editions the ownership of the initiative as an agent of cultural revitalization from public administration or from private entities; and the concept of culture as a business through the construction of the platform as a tool for diffusion or business scenario.
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Diffusion of culture on the Internet: world map of the online platforms. (2010). Fonseca, Journal of Communication, 1, 124-149. https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/12881

Author Biography

Miguel Túñez López

Universidad de Santiago de Compostela
Profesor titular de la Universidad de Santiago de Compostela
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