Fonseca, Journal of Communication

Journal out of circulation

Etique and publicity OnLine

Abstract

Internet consolidation as an advertising medium requires a review of the legal and ethical principles applicable to advertising initiatives in the digital world, also taking into account the peculiarities of new digital platforms, such as the Social Media
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Author Biography

Araceli Castelló Martínez

Universidad de Alicante

Profesora asociada. Departamento de Comunicación yPsicología Social. Universidad de Alicante

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