Estrategias y modelos de financiación del documental interactivo y transmedia

Abstract

The digital revolution has facilitated the expansion of new audiovisual formats, bringing with them new possibilities for the public. The interactive documentary, a genre in gestation that is continually growing, has benefited from these new logics, models and dynamics. The novelty lies in the possibility of the spectator interacting with the story. The objective of this article is to present the interactive documentary genre and analyse its main funding methods. We will study the characteristics of the genre and examine the new funding formats of traditional, interactive and transmedia documentaries. We will look in more detail at the funding methods of certain documentaries, such as Alma, hija de la violencia(2012), 0 responsables(2013) and Las Sinsombrero (2014). In this work we analyse the evolution of the documentary genre with the objective of describing three stages or periods: the audiovisual, interactive and transmedia. Each of these phases uses a certain set of strategies and funding models necessary for the economic viability of the projects. For each model we reflect on the main funding mechanisms required and analyse the traditional and new formats for funding that make up the documentary business model as a whole.