Sexo y otras estrategias de campaña. El caso de las elecciones al Parlament de Cataluña 2010

Palma Peña Jiménez

Sex and other strategies of campaign. The case of the Catalonia Parliamentary Elections of 2010

Palma Peña Jiménez

Universidad Rey Juan Carlos de Madrid palma.pena[at]urj.es

Abstract

In the Catalan elections of 2010 spots had a much wider presence than any other propaganda election tool. We offer here a qualitative analysis of those videos with the greatest impact. The study confirms that compelling audio-visual edits have taken the place of the traditional party discourse, attempting to attract a relatively indifferent electoral body. Sexual content videos, described by some as “porn-politics”, stand out among all the others. Without speculating about the possible electoral gains of this strategy, what can no doubt be confirmed is that the conventional political language has been surpassed by an audio-visual discourse with great media repercussion.

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Sex and other strategies of campaign. The case of the Catalonia Parliamentary Elections of 2010. (2011). Fonseca, Journal of Communication, 3(3), 2-23. https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/11908

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Author Biography

Palma Peña Jiménez

Universidad Rey Juan Carlos de Madrid

Departamento de Ciencias de la Comunicación I Facultad de Ciencias de la Comunicación Universidad Rey Juan Carlos de Madrid, URJC C/ Camino del Molino, s/n, E 28943, Fuenlabrada (Madrid) Edificio Departamental - Despacho nº 228 Teléfono: 91/ 518.57.58

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Editorial dates

Submitted:

07/14/2014

Acceptance:

07/14/2014

Published:

06/01/2011

Issue

No. 3 (2011)

Section

Articles

Keywords

Videologia
Internet
Elections
Entertainment
Cybercampaign
Sex

Supporting agencies

This research didn't have any funding

How to Cite

Sex and other strategies of campaign. The case of the Catalonia Parliamentary Elections of 2010. (2011). Fonseca, Journal of Communication, 3(3), 2-23. https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/11908

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