El estereotipo como mecanismo de desintegración de la identidad nacional. El caso de mi gran boda griega

Abstract

The cultural industry takes advantage of the evocative power of the stereotype to construct discourses easily identified with the public. The audiovisual machinery, especially Hollywood, employs this narrative mechanism to disintegrate the cultural features that shape the identity of a social group. Positive ethnic characteristics are quickly integrated into its culture; however, negative aspects are converted into stereotypes that serve to caricature the donor nation. This affront to the peripheral cultures tries at the same time to reinforce and consolidate the weak North American identity.