La utilización de la bio por los programas de la radio española en twitter. De la presentación del perfil a la radio Transmedia

Abstract

The jump of conventional radio programs into social media has evolved in new spaces and interaction forms between radio broadcasters and radio listeners. Particularly, twitter community acquires a new dimension due to its public (non privacy status) and shareability. From a transmedia perspective, this microblogging platform makes possible to the radio programs offering rich content (access to the tweets of radio show hosts or / and main collaborators, radio channel’s info...) to the radio listeners. Although radio listeners can access those profiles on their own, or following real-time references of the program, it’s getting bigger the way radio show hosts use their profiles on twitter to improve synergies between multiple digital channels in order to increase the community engagement. Present article aims to analyze profile twitter bios of the bigger audience Spanish radio programs, in order to determine flow synergies between channels of the radio (brands) and radio show hosts on twitter