Fondevila Gascón, J. F., J. L. Del Olmo Arriaga, and V. Bravo Nieto. “Digital Presence and Reputation in Social Media: Comparative in the Fashion Industry”. Fonseca, Journal of Communication, vol. 5, no. 5, Dec. 2012, pp. 90-113, https://revistas.usal.es/cuatro/index.php/2172-9077/article/view/12080.