Is Democracy in Plain Sight? Presidential Personalism and Public Opinion About the Country’s Democratic Status
Abstract
It is often assumed that people’s beliefs about democracy are independent of their political motivations. Recent research, however, shows that partisan and political identities play a crucial role in shaping attitudes toward democracy. This study argues that citizens who identify with a personalist president are more likely to perceive their country as a democracy. Personalist presidents legitimize their power and authority by appealing to their supposedly exceptional individual qualities and political skills. Their personalist style may thus enhance the sense of collective agency and inspire citizens to believe they live
in a democracy—but only to a point. Strongly personalist presidents can exert the opposite influence. Drawing on representative surveys from twelve Latin American countries, the analysis indicates that voters are more likely to view their country as a democracy at moderate levels of personalism. Highly personalistic presidents tend to divide the electorate, with opposition voters becoming more skeptical about their country’s democratic status. These findings suggest that personalistic presidents undermine democratic accountability by polarizing public opinion about democracy.
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