Canal*Motoboy, São Paulo (Brasil): Comunicación para el cambio social

Abstract

Nowadays, reference media faces the alternative media propagation, which uses different means and it is based on the work of independent producers who target the information democratization in every possible format at no cost and created by «common citizens». The Canal*Motoboy, a project by the Catalan Antoni Abad, is an example of this kind of communication. He aims to consolidate an open structure in order to give voice to motoboys from São Paulo (SP), Brazil. After being properly trained and by using their multimedia cell phones, they register their routine on Canal*Motoboy website. This article analyzes the progress of this project, based on the communication for social change, once the right to freedom of expression, historically, has been expropriated from citizens on account of the expansion of communication conglomerates. The methodological approach will consist of observation and deep interview technique, as well as literature review.