Efecto de costo irrecuperable: una aproximación exploratoria a través de una muestra de titulados españoles

Roberto FERNÁNDEZ MAGALHAES, Ricardo POCINHO, Juan José FERNÁNDEZ MUÑOZ, Gisela Andreia RODRIGUES DOS SANTOS

Resumen


El efecto de costo irrecuperable (ECI), se manifiesta como una tendencia a elegir o continuar un curso de acción una vez que se ha hecho una inversión de dinero, tiempo o esfuerzo previa (Arkes & Blumer, 1985). En el siguiente artículo hemos analizado este efecto en una muestra de 108 sujetos que varían en titulación, con una media de edad de 28,79 (DT = 11.34), y donde el 62% son mujeres y el 38% hombres. El trabajo de investigación es una réplica del experimento original 4 y 6 de Arkes y Blumer (1985), con alguna variación metodología y estructural. Además se busca incidir más en el efecto, añadiendo un análisis que el experimento original no poseía, a través de una ANOVA, para determinar si hay diferencias significativas en el propio grupo en función de su respuesta y de su estimación. Los resultados confirman lo mostrado por Arkes y Blumer (1985), confirmando la existencia del ECI, aunque al igual que con ellos, el concepto deja abierto un abanico a posibles controversias que se han tenido en cuenta a la hora de establecer las conclusiones de esta investigación.


Palabras clave


Efecto de costo irrecuperable; Estado de costos irrecuperables; Inversión previa; Teoría económica tradicional; Entrampamiento

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Referencias


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DOI: http://dx.doi.org/10.14201/eks20151631934





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